The Business of Brands

Most recent stories in The Business of Brands

• https://www.adweek.com/brand-marketing/kfcs-award-winning-ads-using-spicy-fried-chicken-as-flames-return-for-game-of-thrones/

  

  David armano

  

  dnongbri

  Apr 12, 2019
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  David armano

  

  These 15 brands are favorites of college-educated consumers making over $75,000 a year

  Insider Business - Madeline Stone

  Affluent shoppers love Costco and Amazon. Morning Consult conducted more than 400,000 survey interviews to determine the most loved brands in America. As part of that study, it also found out which brands were favored by consumers who have at least a bachelor's degree and $75,000 in annual income. In …

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  David armano

  

  No Slack on weekends: Agencies look for ways to tackle employee burnout

  Digiday  - Shareen Pathak

  Adam Cahill, the founder and CEO of agency Anagram, has had a simple philosophy since he founded his business three years ago: Let people work the …

• https://www.adweek.com/brand-marketing/the-15-best-marketing-stunts-activations-and-odd-creations-of-2018/

  

  David armano

  

  Adweek

  Dec 14, 2018
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  David armano

  

  Google and Levi’s smart jacket can now warn you if you’re about to leave your phone behind

  The Verge - Dani Deahl

  Google and Levi’s Jacquard smart jacket has introduced a new function designed to stop you from mistakenly leaving your phone behind, as spotted by Android Police. The feature, called Always Together, is an automatic alert that will go off if the jacket moves too far away from your phone. When …

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  David armano

  

  The 7 Most Embarrassing Branding Mistakes of 2018

  Inc Magazine - Brit Morse

  Many brands did not get the response they were expecting from their promotional campaigns this year. Nearly any idea can sound great in the conference room. But when the idea takes form in the outside world, it can go wrong. In some cases, terribly wrong. Whether fault lies in the concept or the …