Purposeful Brands and Business

Most recent stories in Purposeful Brands and Business

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  Scott Monty

  

  At CES, Salesforce and Delta provide case studies in brand purpose

  Ad Age - Jack Neff.

  Salesforce CEO Marc Benioff describes how one tipsy tweet brought an eventual end to discriminatory legislation

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  David armano

  

  How CEOs trump politicians

  Axios - Jim VandeHei

  Walmart, which first banned assault weapon sales and now vaping products, is providing a template of how CEOs can move beyond a monomaniacal focus on …

• But over the last three years, businesses have become engaged on social issues like immigration, climate change and race in a way that would have been unfathomable a decade ago. On Thursday, businesses turned to the problem of gun violence.

  

  Richard Binhammer

  

  ‘Simply Unacceptable’: Executives Demand Senate Action on Gun Violence (Published 2019)

  The New York Times - Andrew Ross Sorkin

  “Doing nothing about America’s gun violence crisis is simply unacceptable,” the corporate chiefs urged senators in a letter. In a direct and urgent call to address gun violence in America, the chief executives of some of the nation’s best-known companies sent a letter to Senate leaders on Thursday, …

• When a company has the power to wield economic leverage, it needs to ask itself how it fits into the current narrative.

  

  Scott Monty

  

  Dear Walmart C.E.O.: You Have the Power to Curb Gun Violence. Do It.

  The New York Times - Andrew Ross Sorkin

  The following is an open letter to Doug McMillon, the chief executive of Walmart. Dear Mr. McMillon, The massacre at your store in El Paso over the weekend was a tragedy. So were the shooting deaths, days earlier, of two Walmart employees, at a Walmart store in Mississippi. So, too, was the mass …

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  Scott Monty

  

  Unilever CEO: 'Woke-washing' is infecting the ad industry

  marketingdive.com - By Dianna Christe

  Dive Brief: Speaking at the 2019 Cannes Lions International Festival of Creativity, Unilever CEO Alan Jope warned that "woke-washing" — brands running …

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  David armano

  

  Nike introduces plus-size mannequins to London store

  CNN - Emily Dixon

  CNN — Nike’s flagship London store has introduced plus-size and para-sport mannequins to its redeveloped women’s floor, signaling a further step towards inclusivity for the sportswear brand. Japanese women join campaign to ban workplace high heel requirements Opened Wednesday, the new women’s floor at …