David Andd Roxie Lang

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NHL Teams with the Most Work to Do in 2014 Offseason

Every summer, all 30 NHL teams try to improve their position in next season's league rankings. It's mathematically impossible for them all to succeed.<p>As the frenzy of activity surrounding the 2014 NHL draft and free-agency period winds to a close, it's becoming clear that not every team has been …

Predicting the 10 Best Rookies for the 2014-15 NHL Season

NHL teams have learned over the years that patience is a virtue when it comes to draft picks. Looking ahead to the 2014-15 season, most of the best rookies have been in their organization for a year or more.<p>Some are high picks from this June, others are draftees from a year ago and still others …

5 Reasons To Watch NHL Instead of NBA Playoffs

<b>With the regular season coming to a close for both the NBA and NHL, sports fans will be forced to make some seemingly tough choices about which games</b> …

Carolina Hurricanes Need a Breakout NHL Season from Ryan Murphy

The first professional season for Carolina Hurricanes defenseman Ryan Murphy began strong, faltered late and answered few questions about the former first-round pick's future.<p>Murphy, the 12th overall selection in the 2011 NHL draft, appeared in 48 games—but only 10 in the second half of the …

Each NHL Team's Top Free Agent in 2015

With this summer's NHL free-agent market all but picked clean of quality talent, it's worthwhile to look toward next summer's crop of potential free agents. Each player on this list has varying levels of value to his respective team. Some are established stars, some are promising talent, and others …

Associated Press News

This could be us but you playing... [Stanley Cup cake tag]

How One Hockey Brand Reimagined Content Marketing

When the team at GY&K Marketing/GY&K Antler was tasked to launch Bauer's new hockey stick, the Vapor APX2, they came up with <i>Operation Vapor</i>.<p>The marketing agency helped produce original content in order to "[gain] awareness amongst [Bauer's] core audience, while clearly communicating a handful of …