WordZone

By Dave Sumner Smith | Vertical Network specialists

Facebook and Twitter join forces to stop the spread of bogus news

Facebook and Twitter have joined likes of the New York Times, Washington Post, CNN and others to improve the quality of information on social media. The group hopes to target fake news and misinformation, although it stops short of saying what steps it would take or how it’d react once it’s …

Journalism

LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Marketing

What Are Chatbots? 6 Things You Need to Know Right Now

People are now spending more mobile screen time on messaging than social media. Go where your customers are with the help of an innovative new marketing tool: the chatbot.<p>Even if you haven't started using chatbots, get ready to hear a <i>lot</i> about them.<p>This futuristic sounding customer-service tool is …

Block Out the Noise! A Case for Social Media Management Instead of Social Media Marketing

Being active on social media is a must for any entrepreneur, right? Well, despite the common assumption, I believe there’s a strong argument that …

Social Media Marketing

Facebook reveals every creepy bit of information that it stores on its users

Facebook has revealed the huge number of things it knows about people – and uses to send them ads.<p>Most people might presume that Facebook knows …

Facebook

Why Social Curation Is The Next BIG Thing

Social curation has been used for many years by bloggers, news sources and influencers around the world to bring together content. It's being used across sites like Pinterest, Instagram and Twitter to allow following users to discover new content every day.<p><b>Creation to curation</b><p>Content creators have …

Digital Marketing

LinkedIn: Microsoft's Second Chance

“Come home, Paul. Dad died today.”<p>That was the message I got from my mom when I returned to my apartment in Brooklyn.<p>Nothing prepares you for the …

Microsoft

3 Predictions to Capitalize on the Microsoft-LinkedIn Marriage

The announcement went out with great fanfare. The Wedding Bells sounded. But is the Microsoft LinkedIn marriage one step closer along the path to Skynet and judgment day?<p>LinkedIn’s stock was hurting. Microsoft bought billions of pieces of professional data to make Cortana and other A.I. projects …

Microsoft Office

Twitter to verify more users: How to get a blue tick

Twitter is going to offer more users its prestigious "blue tick" - a much-sought trophy of verification on the social network.<p>Actually a white tick on a blue background, the tick is a sign of officialdom and has traditionally been reserved for users considered "official", such as celebrities, …

Jack Dorsey

Zoho Social tool tracks revenue from social media marketing

Zoho has announced its Social tool and app to measure revenue generated from Facebook, Twitter, LinkedIn, and Google+.<p>Sixty percent of marketers say …

The email, data and privacy implications of Microsoft’s acquisition of LinkedIn

We all took a collective gasp when we saw the price tag of Microsoft’s acquisition of LinkedIn. Now that the dust has settled a bit, we can pause and reflect on what this means from a data, privacy and email perspective — given that all three are potential strengths, weaknesses and concerns arising …

Satya Nadella says Microsoft's next big thing will 'fundamentally revolutionize' how people use computers

Microsoft CEO Satya Nadella says that chatbots, like the basic messaging bots we're starting to see emerge on Facebook Messenger, will "fundamentally revolutionize how computing is experienced by everybody."<p>Nadella elaborated that "pretty much everyone today who's building applications, whether …

Microsoft

Facebook launches Snapchat-style disappearing messages, again

Disappearing messages launched alongside new encryption feature, ‘secret conversations’<p>For the fourth time, Facebook is trialling a Snapchat-style ephemeral messaging system.<p>This time, however, the company is introducing the new feature alongside a much wider change: the first chance to use …

Facebook

Bumble Has a Bold Plan to Take on LinkedIn

You can swipe for dates. You can swipe for friends. Now Bumble wants to let you swipe for jobs.<p>The new feature announced Thursday, called BumbleBIZZ, …

Echobox raises $3.4M to let publishers intelligently share content to Twitter and Facebook

Now calling itself an artificial intelligence (AI) service for the online publishing industry — because, why not? — Echobox, which has developed tech to help publishers share content on the likes of Twitter and Facebook in a more intelligent way, has closed $3.4 million in new funding. The new …

Walmart partners with Uber and Lyft to test grocery delivery service

Pilot program will launch in Denver and Phoenix later this month, as retailer looks to challenge Amazon in last-mile delivery<p>Walmart is partnering with Uber and Lyft to test a grocery delivery service, in a bid to directly compete with similar offerings from Amazon. The pilot program will begin …

LinkedIn's billionaire founder Reid Hoffman shares advice on how to build a stronger network

Reid Hoffman, the billionaire cofounder of LinkedIn, is one of the most successful and respected people in Silicon Valley.<p>But even Hoffman has regrets in his career and says he would have done one thing differently if he had a chance to go back: work at Netscape.<p>"I would have volunteered to work at …

Networking

Self-driving cars will seriously disrupt advertising — here’s how

The self-driving car is on a roll. Some estimate that in just four years, there will be 10 million self-driving cars on the road, and at Ford, word is self-driving cars are just five years away from changing the world. Apple and Google’s parent company, Alphabet, are both reportedly eyeing real …

Transportation

Twitter Disbands Commerce Team, Ceases Product Development On "Buy" Button

Jack Dorsey puts Dick Costolo–era project on back burner as Twitter refocuses on core product.<p>Twitter has curtailed product development on its "Buy" button and product pages and shifted its commerce team into other divisions within the company, BuzzFeed News has learned.<p>A number of members of …

Product Management

Twitter Downgraded to Sell: Hope Is Not a Strategy, Research Firm Says

Twitter has made a number of changes to its service in recent weeks including some announced on Tuesday that give users the ability to write longer …

3 creative ways to monetize your Instagram following

Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, companies are investing heavily in Instagram-based …

Marketing

Why Snapchat Is the New LinkedIn for Tech Startups

While Snapchat is by design a communication mobile app platform, it has also evolved into a social content platform.<p>Snapchat's core interaction is simple; users take a picture or video and send that content to select individuals or broadcast that content to all their followers through the …

Snapchat

How To Create Endless Amounts Of Content

Content marketing can make huge demands on your resources. Between blog posts, emails and social media, you could be creating new content every day, all day, and still not have enough.<p>Unfortunately, knowing you <i>need</i> a steady stream of content and actually <i>being able</i> to provide it are two different …

Digital Marketing

Could LinkedIn Groups Boost Your Business?

We’re all familiar with the marketing potential of Facebook and Twitter. With a vast market at your fingertips and targeted advertising, results can …

Networking

A marketing executive reveals that the industry has spent too much money on social media stars

Instagram, YouTube, and Snapchat stars have replaced celebrities as the new normal for marketers and retailers. Generation Z in particular craves authenticity, and social media stars provide them with just that.<p>A recent study revealed that teens trust these social media stars — or "influencers" — …

Social Media Marketing

Why Social Networking Matters For Small Business Owners

Getting the word out about your company is one of the biggest challenges for small business owners today. No matter how great your product is, it can be hard to get noticed when your marketing budget is a fraction of the size of your bigger competitors.<p>Fortunately, there are a few things you can do …

Small Business

This keyboard lets you search Google images without the need for a browser

Image Search Keyboard, available for free on iOS was developed by Rocketship. It’s surprisingly quick considering it has to contact Google’s servers and then deliver results back.<p>Once you’ve downloaded the app, go to Settings > General > Keyboard >Keyboards > Add New Keyboard, Tap Image Search …

Google

Facebook Launches New Discovery Tool For Groups

Facebook just made it easier for you to find new Groups to join, based on your interests.<p>Facebook Groups are about to become a lot easier to find. The social network has begun piloting a new Groups Discover tool, which makes it easier for users to find new Groups to join, based on their interests. …

8 Tips to Simplify Your Social Media Marketing

Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity? Incorporating a few changes into …

Social Media Marketing