Dave

77 Flips | 10 Magazines | 30 Likes | 3 Following | 7 Followers | @davesthread | Keep up with Dave on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dave”

Everyone claims they are following “agile methods” but few actually do

When we talk with managers who are undertaking ambitious digital projects, we ask them if they are using agile methods. Many of them will say “yes, we’ve adopted agile already.” You’d think that would be an encouraging sign: when practiced well, agile methods can create exceptionally valuable and …

Project Management

Product Process (part 1)

Before I left BrightRoll in 2016 I documented the approach we used for building successful products for future Product Managers on the team.<p>Themes to …

Agile Makes No Sense

I’ve spent a good amount of time learning why Agile-inspired patterns “work” — mostly the “hard way” (doing), but also through individual study, …

Are agile and Scrum the same?

Some people often wonder: are agile and scrum the same? There’s a lot of confusion out there. I saw a thread on Stack Overflow on this topic that was …

Design Management (An Introduction) - Taking Charge of Processes and People

Design management is a complex field; it doesn’t relate to a single design discipline and the exact responsibilities attached to a design manager …

200 User Story Examples - A Free PDF from Mike Cohn

<b>Over 200 User Story Examples - A Free PDF</b><p>Get over 200 user stories from three complete product backlogs created by Mike Cohn.<p>Sometimes we need a …

What Exactly Is Agile? A Definition of Agile Project Management

In 2001, at Utah’s Snowbird ski resort, 17 software developers got together and produced the groundbreaking Agile Manifesto.It was meant to …

How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature …

29 PPC Tools You Need to Try This Year

Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives …

AdWords

Event Tracking For Universal Analytics

June 30, 2015<p>Event tracking is one of the most powerful features in Google Analytics. It enables you to better understand how users are interacting …

Turn Yourself Into A PPC Time Management Machine

Get exclusive tips for each shopping platform so that you CAN master your feeds while having an optimal presence everywhere.<p>Get ready to walk through …

Five Ways Google Analytics Turns You Into the Sherlock of Paid Search

One of the most enduring characters in popular culture is Sherlock Holmes. Between the original books, 1930s movies, the recent blockbusters, the hit …

A Simple Step by Step Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And …

Engines

The 10-Minute AdWords Management Workout

Image source.As a busy marketer, you don’t have a ton of time to manage your AdWords account.It’s not that you don’t care, you just have other things …

10 Google Analytics Features You Need to Understand

Google Analytics is essential for anyone with a website. By understanding your consumer behavior on your website using Google Analytics, you’ll be …

Analytics

21 Ways to Boost Your eCommerce Conversion Rate

<i>[Guest post by Tony Messer</i> <i> from PickaWeb]</i>Fed up with the constant Google algo updates and the fierce competition and escalating cost of paid …

eCommerce

How A "Good" AdWords Campaign Structure Can Hinder Advanced Insights & Strategies

While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some …

Mobile video advertising is growing three times as fast as spending on desktop video

YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.<p>In this in-depth research from BI Intelligence, we find that US digital-video advertising revenue from PC- and …

Starbucks taps Spotify to hawk music at loyal customers

Starbucks is planning to team up with Spotify, it has announced, and the resulting deal will have benefits for those who enjoy both services (but …

These Are the PPC Metrics That Actually Matter

<i>As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally</i> …

AdWords

How to Make a Conversion Rate Optimization (CRO) Plan

Why do successful companies bother with a conversion rate optimization plan when they could just change the color of their buttons once in awhile and …

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising …

Google Builds a Data Platform That’s the Last Piece of Its Ad Empire – Adweek

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a …

5 Cool Web Analytics Tools to Spy on Your Website Visitors

The web provides us with a firehose of data and information on website traffic. The data captured includes: How many visitors to your blog or …

Why The Future Of Online Advertising Looks A Lot Like Television

Ever since the first display ads appeared on our computer screens some two decades ago, the Internet’s big promise over existing advertising has been the ability to target audiences more precisely and measure the impact of the ads.<p>That promise has partly come true, and it remains the key factor in …

Digital Advertising

5 Ways To Increase Your Website Conversion Rate

How Do I Increase My Website Conversion Rate?<p>Do you realize how important it is for any business to be known, liked and trusted? Or are you one of …

How to increase your LinkedIn profile views by 425%

In one week, I increased the number of people looking at my LinkedIn profile by 425%. And that's pretty exciting — more views means more potential …

Digital Marketer: The Most Entrepreneurial Job In Marketing

Digital marketers have the most entrepreneurial jobs in marketing.<p>As an entrepreneur and founder of Pixlee, I’ve worked with hundreds of digital …

10 More Great Ways To Use PPC

If you’re not currently using PPC, you’re not making the most of your brand’s marketing potential. Many people discount PPC, especially if they …

Is Quality Score REALLY Just Click-Through Rate?

If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your …