davebdixon

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29 Social Media Tools Recommended by the Pros

Shares 10K<p>Are you looking for ways to enhance your social media marketing?<p>Do you want new tools to simplify your job?<p>We asked a group of social media …

Infographics

Why Every Business Should Spend at Least $1 per Day on Facebook Ads

For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C or B2B businesses. I recommend them to local theaters …

Facebook Ads

Google Analytics Checklist for New Projects

When on-boarding a new client, there is a lot that needs to get done. Usually the list includes a tech audit, reviewing content, and combing through …

Analytics

Starbucks And Nike Are Winning Instagram (And Your Photos Are Helping)

Do you have that one friend who constantly posts artistically-angled photos of his morning latte on Instagram? What about the younger cousin who uploads shots of her retro Air Jordans, hashtagged #swag?<p>You might roll your eyes at your loved ones’ over-sharing, but Nike and Starbucks are making the …

Why Your Agency Can't Hire Marketers (and 9 Solutions)

This is a post I have been meaning to write for a long time. It is on a topic rarely discussed; a problem that every agency faces. Running operations …

SEO

Digital Marketing Trends: More Money Going to Proven Channels

Both brand and agency marketers expect digital marketing budgets to continue to grow in 2014, according to a recent report from Conversant.<p>However, …

The Six Insider Secrets of Contagious Content [Infographic]

Marketers can increase their content's chances of going viral by making sure it includes the six drivers of contagious content: social currency, …

Confessions of big brand social media managers

Type “social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social …

Twitter’s Web Presence Might Soon Break Away From The Vertical Timeline Flow

There’s a new Twitter redesign making the rounds, first spotted by Mashable’s Matt Petronzio, and it changes things considerably. Tweets no longer flow vertically in a single column like they do now, instead they spread out with a tile-style layout similar to what you might expect from a Pinterest …

Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook

Twitter is testing a major profile redesign that's very reminiscent of Facebook and Google+.<p><i>Mashable</i> assistant features editor Matt Petronzio spotted …

CMOs Are Struggling to Master Omni-Channel Marketing

Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate …

Twitter Still Testing and Changing Profile Redesign

Twitter's Profile Design Test<p>Larger Photos<p>Tweets<p>Following/Followers<p>New Bio<p>Profile<p>Edit Profile<p>Photos/Video<p>Timeline Adjustments<p>Same Homepage<p>Tweets and …

3 Social Media Marketing Strategy Traps to Avoid at All Costs - Jeffbullas's Blog

You might think your social media marketing strategy is awesome, but here’s the harsh reality. Your customers probably think your presence is …

The New Reality of Social Media: Engaging Your Audience Where They Are

"You can't just smash blast anymore." Instead, you have to give them what they want and then strive to aggregate with yourself so you can control your own marketing. So says Jay Leopardi, the self-proclaimed "bad boy" of social media. The key points for those of still using paper sometimes …

Public Relations

10 Tips to Get More Followers on Pinterest

In case you overlooked it, Pinterest has accumulated some 150 million active users. And, the site is also beginning to turn revenues. Suffice it to …

Infographics

Social Media Marketing Checklist

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort. We’ve written …

What is Content Marketing?

Useful content should be at the core of your marketing<p>Traditional marketing is becoming less and less effective by the minute; as a forward-thinking …