davearthur

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Olympians tiptoe around sponsorship ban

1 / 4<p>Lindsey Jacobellis of the United States reacts after winning the small final of the women's snowboard cross at the Rosa Khutor Extreme Park, at …

Olympics

Sports Business Network

<b>Shiny Fang</b> replied in the discussion <b>What has been the greatest positive impact of the London 2012 Olympics?</b> in <b>Sport media and Broadcasting Community</b> …

How to sell 40,000 tickets to ice hockey . . . in Australia

by Michael Bailey<p>The sport of ice hockey is far from mainstream in sunny Australia – there are only 1800 registered players – yet promoter<p>Craig …

A Look Into Fancred: The Sports World's App Answer to Klout

One of the most common misconceptions in social business is the value behind the total volume of a particular or collective social networks. For …

Ryan Braun and the seven rules for athlete apologies

Jul 23,2013<p>In a statement released Monday by Major League Baseball, Ryan Braun apologized for his 65-game suspension without actually apologizing, admitting any wrongdoing or accepting responsibility for his actions. It was a page straight out of Athlete Apologies 101.<p>“As I have acknowledged in the …

Sports Fans Slowly Move From TV to the Internet

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty …

Brewers offer fans $10 vouchers in wake of Braun suspension

Brewers fans who are upset over their last-place team or their lying, cheating star, Ryan Braun, can find solace in food.<p>Free food.<p>As a meal culpa to …

How Shared Experiences Are Spurring Spending, Loyalty And Learning

What does the New England Patriots’ “rabid” fans’ active sharing mid-game comments via immersive Wi-Fi have in common with Peabody hotels’ guests’ avid videoing and picture-snapping of the daily duck walk? Or parents standing in front a large store wall of bewildering choices in children’s car …

Sports marketing and technology with the New England Patriots

Savvy fans have pushed professional sports to provide mobility, content, data, and analytics in an ongoing quest to engage more completely with the …

CBS & LiveWire Sport bring updates from The Ashes to commuters on the Tube | Digital Sport

CBS Outdoor UK this week announced that it will be bringing up to the minute scores and text commentary from The Ashes to digital screens on the …

Optimizing Sponsorships And Partnerships With Mobile

By Lesa Ukman Aug 7, 2013<p>With media space becoming more fragmented and fans sharing branded content more readily, the savviest sponsors and …

Apples and Oranges – sponsorship vs. traditional media

I was inspired to write this blog post based on a recent call with an agency. The genesis of the conversation involved the comparison of a fully …

Sounders ask fans to design new scarf for season-ticket holders

Seattle Sounders FC wants a new scarf in 2014 for season-ticket holders — and wants fans to design it.<p>Clint Dempsey raises a Sounders scarf after …

Under Construction

Winning is everything for fans - or is it?

<b>Why is it dangerous for golf if major titles are spread around thinly?</b><p>Why is it good news for England fans that Australia played so much better at Old Trafford and Chester-le-Street? Why did Bernie Ecclestone consider using fake rain in Formula 1 races? Why is the scarcity of goals great for …

What's in a name?

Asia was agog. Sports announcers breathlessly relayed the news, internet forums crashed under the weight of traffic, advertising executives cut short …

Soccer

How Twitter Amplify May Change Sports And Social Media As We Know It

Social media and internet companies have long searched for stable revenue and earnings beyond the hype of connecting people for free. Twitter may be on to something big, big enough to bring an initial public offering. They are investigating the latter, not because it is just fashionable, but …