David

14 Added | 3 Magazines | 1 Like | 2 Following | 1 Follower | @davealen | Keep up with David on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David ”

How Location Services Are Transforming The Mobile Industry

With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. It's powering advertisements, and many other services — from weather to travel apps.<p>In a <b>recent report</b> from <b>BI Intelligence</b> on location-based data, we analyze the opportunities emerging from …

Apps

Digital marketing strategies, trends, and insights | CMO.com - Adobe

Face-Recognition App Lets You Identify Kids That Might be Missing

Finally, a more moving use for augmented reality. JWT China teamed up with missing children listings site Baby Back Home to help turn China’s 1.4 …

Advertising Industry

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

eCommerce

Twitter tool lets brands sign up customers inside a tweet

Advertisement<p>1 Comment<p>Credit: GigaOM<p>Even as Twitter has grown into a media and marketing giant, not everyone is persuaded that the social media site …

JWT Amsterdam's Creative Use of Retargeting Rejuvenates Ad Banner

Here's one of the most interesting uses of retargeting technology we've seen in a while. For those who don't know, in a nutshell, retargeting allows …

How to Insure Your Brand's Digital Experience Properly Serves Consumers

Each year, digital plays an increasing role in the relationship between brand and consumer. And it's showing no signs of slowing. In it's report, …

INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.<p>On the …

Digital Advertising

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

AdTech

Advertisers Can Now Read All Your Tweets And Target You Based On Them

But they might be surprised in the coming months as those promoted tweets will now show up in response to whatever you've just tweeted, courtesy of Twitter's new "keyword targeting in timelines" product.<p>Put simply, advertisers can buy ads against any words or phrases they like, and whenever those …

McDonald's

People Who Spend All Day Online Reveal How They Get The Most Out Of The Internet

Internet

Branded Content: Is It Better to Own or Sponsor?

Pretend you're reading this at home, and your sweet tooth has taken control of your brain. In the cupboard, you've got raw ingredients for a caramel …

Branded Content