Diego Atencio

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The 70/20/10 Content Marketing Formula

Date posted: March 25, 2013<p>Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name …

4 Reasons Why Higher Ed Institutions Must Invest in SEO

Date posted: April 12, 2013<p>When we begin working with a college or university on their online marketing we usually start our process with a thorough …

Wake Up and Smell The Competition

The U.S. has had it’s share of prospect student competition lately. Tuition is going up. Enrollment is stagnant or falling in many areas of the U.S. …

Social Media and Retention: Recap of #EMchat

Steve took part in a great follow-up discussion as featured guest for the weekly #EMchat Twitter discussion. Steve mentioned a lot of advise and gave …

The Portable Brand

“Can we take a look at your brand platform?” I asked recently of a new client who had hired us to assess and refresh their institutional identity.<p>Her …

Putting Brands to Work for Public Schools

Commentary<p>Public education budgets have always been tight, but today we find ourselves in uncharted territory. Looking back to 2008, when the country …

Five rules of student engagement for effective university marketing

Establish a link between interests and careers<p>The end goal of most prospective university students is not attending lectures for a few years; but …

Colleges Likely To Gain Applicants By Spending More On Amenities Than Academics: NBER Research

Although American universities are often criticized for spending large amounts of money on elaborate residence halls, recreation centers and other amenities, the results of new research suggest this might be exactly what college-bound high school seniors want.<p>The National Bureau of Economic …

Will Your College Go Out of Business Before You Graduate ?

I’ve been getting a lot of questions from High School kids asking whether or not they should go to college. The answer is yes.<p>College is where you …