Sandeep

26 Flips | 4 Magazines | 3 Likes | 15 Following | 14 Followers | @datarsd | Keep up with Sandeep on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sandeep”

13 mind-blowing statistics on user experience

<b>1)</b> Infinite scrolling can decline your bounce rate. Time.com’s <b>bounce rate down 15 percentage</b> points since adopting continuous scroll<p><i>Source</i><p><b>2)</b> In 10 …

Typographer’s typefaces The 25 most admired typefaces by typographers, type designers and letterers. Selecting the right typeface makes all the difference to effective design and communication. But with over 100,000 font families to pick from it can be a daunting task. There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers1, including; Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson & Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. We’ve counted the number of times each typeface was selected and found consensus with the top 25. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. 1. Georgia Matthew Carter, 1993. Chosen 11 times. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. Georgia has a large x-height and ascenders that rise above the cap height. It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. “A gorgeous technical achievement.” Jason Santa Maria 2. Gotham Tobias Frere-Jones, 2000. Chosen 8 times. Famously used for Barack Obama’s 2008 presidential campaign. “Each character just feels ‘normal’ and ‘right’”. H & FJ 3. FF Scala Martin Majoor, 1990. Chosen 7 times. FontShop International’s ‘first serious text face’. “Scala and Scala San are just about perfect.” John Boardley 4. Futura Paul Renner, 1927. Chosen 6 times. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Paul Renner’s Future characterised his time and influenced many other designers. It was a real modern typeface, not based on existing serif typefaces”. Georg Salden 5. Gill Sans Eric Gill, 1926. Chosen 5 times. A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. 6. Garamond (Claude Garamond, c. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including; ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). Chosen 5 times. “Garamond was quite the master who appreciated restraint as much as elegance. Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. The subtlety of line and detail are simply remarkable.” Robert Slimbach 7. Caslon (Adobe Caslon) (William Caslon I, 1722) Carol Twombly, 1990. Chosen 4 times. Gave rise to a printer’s saying ‘When in doubt, use Caslon’. Also a favourite of Benjamin Franklin. 8. Akzidenz Grotesk H. Berthold, Berthold Type Foundry, 1898. Chosen 4 times. The first widely used sans serif typeface. “The original grotesque and still the best.” Vincent Connare 9. Alternate Gothic Morris Fuller Benton, 1903. Chosen 4 times. Designed for the American Typefounders Company (ATF). All three weights are bold and narrow. Currently used on YouTube’s homepage logo. “Very well designed and drawn. It’s a standard that I strive for in my own work” Mark Simonson 10. Baskerville John Baskerville, 1757. Chosen 4 times. Baskerville designed his own type to improve his printed works and better the dominant fonts of William Caslon. His typefaces were both admired (notably by Giambattista Bodoni and Benjamin Franklin) and criticised by his competitors. Baskerville made variations of his typeface for use at different sizes (now referred to as ‘optical sizes’). Some modern interpretations of Baskerville have been reproduced following the designs of a specific size, resulting in several distinct versions. 11. Helvetica Max Miedinger with Eduard Hoffmann, 1957. Chosen 4 times. Helvetica needs no introduction as the planet’s most famous typeface—it even inspired a very good film. “You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vingelli 12. Metro William Addison Dwiggins, 1930. Chosen 4 times. Designed out of a dissatisfaction with the san serifs of the time like Futura. 13. ITC Franklin Gothic Morris Fuller Benton, 1902. Chosen 4 times. Created for the American Type Founders Company and named after Benjamin Franklin. 14. Meta Serif Erik Spiekermann, Christian Schwartz and Kris Sowersby, 2007. Chosen 4 times. The serif companion to Eric Spiekermann’s influential sans serif, FF Meta. Also designed to work well with FF Unit and FF Unit Slab. 15. Trade Gothic Jackson Burke, 1948/1960. Chosen 4 times. Michael Bierut described it as “The ultimate ‘I don’t give a damn” typeface. No style, no nuance, just blunt, in-your-face, straightforward attitude.” 16. Adelle José Scaglione and Veronika Burian, 2009. Chosen 3 times. Adelle is a slab serif typeface conceived for intensive editorial use, mainly in newspapers and magazines but its personality and flexibility make it very adaptable. “Adelle Sans manages to capture one of the most desired of human emotions: cheerfulness.” Nadine Chahine 17. Caecilia Peter Matthias Noordzij, 1990. Chosen 3 times. A humanist rather than geometric slab serif, aiding its legibility. “A friendly slab serif that’s more contemporary in its structure. Its large, flexible, family that always sets a really nice approachable tone whenever I use it.” Frank Chimero 18. Chaparral Carol Twombly, 2000. Chosen 3 times. A “hybrid slab-serif” text face that mixes the legibility of 19th Century designs with 16th century panache. 19. DIN Albert-Jan Pool, 1995. Chosen 3 times. This clean geometric sans is based on the German standard typeface, DIN 1451, used for official documents and street signs etc. DIN stands for Deutsches Institut für Normung (German Institute of Standardisation). The font was added to the MoMA Design Collection in 2011. 20. Hoefler Text Jonathan Hoefler, 1991. Chosen 3 times. Designed for Apple to demonstrate advanced type technologies it reintroduced type design traditions once central to fine printing like ligature sets, engraved capitals, ornaments and arabesques. 21. Quadraat Fred Smeijers, 1992. Chosen 3 times. An original typeface Combining Renaissance elegance with contemporary ideas on construction and form. Named after Smeijers’ design studio in Arnhem, of the same name. “In my opinion one of the most significant type designs of the nineties” Yves Peters 22. Sabon Jan Tschichold, 1964. Chosen 3 times. An oldstyle serif typeface based on Garamond. A distinguishing feature of Sabon is the same width occupied by characters in the Roman and Italic styles, and the Regular and Bold weights. 23. Sentinel Jonathan Hoefler & Tobias Frere-Jones, 2009. Chosen 3 times. “For everyone who’s ever wished Clarendons had italics”. Three of our interviewees had. A slab serif with copious weights suitable for both text and display. Based on the original Clarendon designs by the Fann Street Foundry in Clerkenwell, London 24. Verdana Matthew Carter, 1996. Chosen 3 times. It was created specifically to address the challenges of on-screen display. Verdana’s large x-height, wide proportions, generous letter-spacing and large counters are key to its legibility at small sizes. 25. Fedra Serif Peter Bilak, 2003. Chosen 3 times. A highly original text typeface. Shaped by a unique blend of technological considerations while maintaining hand-written forms. “A beautifully crafted typeface. A very nice, contemporary example of technical quality and carful design.” José Scaglione and Veronika Burian 26. Feijoa Kris Sowersby, 2007. Chosen 3 times. Aiming to create a feeling of softness, Feijoa has an almost complete absence of straight lines. Feijoa successfully avoids the sense of coldness that Kris had felt with some previous digital typefaces. “Those gently curved straights and rounded corners lend the design a beautiful organic, almost calligraphic quality. Yet there is nothing frivolous to the typeface, it all is functional and looks very self-assured.” Yves Peters 27. Officina Erik Spiekermann,1990. Chosen 3 times. A paired family of serif and sans serif faces, originally designed as a typeface for business correspondence but found a much wider, trendier audience. 1. Interviewees: Erik Spiekermann, Jessica Hische, Ian Coyle, Jason Santa Maria, Jos Buivenga, Jon Tan, Bruce Willen and Nolen Strals, Martin Majoor, Ale Paul, Stephen Coles, Tim Brown, Nick Sherman, Rich Rutter, Veronika Burian, and José Scaglione, Ellen Lupton, Frank Chimero, Steve Matteson, Mark Caneso, Vincent Connare, Yves Peters, Jason Smith, and Phil Garnham, John Boardley, Craig Mod, Kris Sowersby, Doug Wilson, Nadine Chahine, David Březina, and Silas Dilworth and Neil Summerour, Jonathan Hoefler,Tobias Frere-Jones, Mark Simonson, Trent Walton, Keetra Dean Dixon, Peter Bilak, Gerry Leonidas, and Mark MacKay, Simon Walker, Dan Rhatigan, Seb Lester, Nina Stössinger, Grant Hutchinson, Mike Kus, and Eric Olson and Nicole Dotin, Michael Bierut, Tomáš Brousil, Georg Salden, Hannes von Döhren, Phil Baines, Ken Barber, Rudy VanderLans and Zuzana Licko, Elliot Jay Stocks, Jeremy Leslie, Jan Middendorp, Robert Slimbach, Steven Heller, Fiona Ross, Erica Jung and Ricardo Marcin.↩ Cover graphic, words & data analysis: Jamie Clarke Image graphics (1-2, 4-21): Stefan Weyer, 8 Faces Magazine. Adjustment, 27th November 2014. Three versions of Baskerville were chosen: Baskerville (twice), Baskerville 1757 and Berthold Baskerville. These have been combined and Baskerville added at number 10.

<b>The 25 most admired typefaces by typographers, type designers and letterers.</b><p>Selecting the right typeface makes all the difference to effective design …

9 startup fads entrepreneurs need to ditch

From the newest social media channels to cutting-edge Web design, entrepreneurs are eager to keep up with the latest and greatest trends in the space. But at what point does this cause a startup to lose steam as a direct result of failing to differentiate themselves from the pack? To find out which …

Startups

This article has proved very popular. It was shared again by Adobe today. Here it is again in case you missed it. Typographer’s typefaces The 25 most admired typefaces by typographers, type designers and letterers. Selecting the right typeface makes all the difference to effective design and communication. But with over 100,000 font families to pick from it can be a daunting task. There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers1, including; Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson & Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. We’ve counted the number of times each typeface was selected and found consensus with the top 25. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. 1. Georgia Matthew Carter, 1993. Chosen 11 times. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. Georgia has a large x-height and ascenders that rise above the cap height. It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. “A gorgeous technical achievement.” Jason Santa Maria 2. Gotham Tobias Frere-Jones, 2000. Chosen 8 times. Famously used for Barack Obama’s 2008 presidential campaign. “Each character just feels ‘normal’ and ‘right’”. H & FJ 3. FF Scala Martin Majoor, 1990. Chosen 6 times. FontShop International’s ‘first serious text face’. “Scala and Scala San are just about perfect.” John Boardley 4. Futura Paul Renner, 1927. Chosen 5 times. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Paul Renner’s Future characterised his time and influenced many other designers. It was a real modern typeface, not based on existing serif typefaces”. Georg Salden 5. Gill Sans Eric Gill, 1926. Chosen 5 times. A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. 6. Garamond (Claude Garamond, c. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including; ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). Chosen 5 times. “Garamond was quite the master who appreciated restraint as much as elegance. Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. The subtlety of line and detail are simply remarkable.” Robert Slimbach 7. Caslon (Adobe Caslon) (William Caslon I, 1722) Carol Twombly, 1990. Chosen 5 times. Gave rise to a printer’s saying ‘When in doubt, use Caslon’. Also a favourite of Benjamin Franklin. 8. Akzidenz Grotesk H. Berthold, Berthold Type Foundry, 1898. Chosen 4 times. The first widely used sans serif typeface. “The original grotesque and still the best.” Vincent Connare 9. Alternate Gothic Morris Fuller Benton, 1903. Chosen 4 times. Designed for the American Typefounders Company (ATF). All three weights are bold and narrow. Currently used on YouTube’s homepage logo. “Very well designed and drawn. It’s a standard that I strive for in my own work” Mark Simonson 10. Baskerville John Baskerville, 1757. Chosen 4 times. Baskerville designed his own type to improve his printed works and better the dominant fonts of William Caslon. His typefaces were both admired (notably by Giambattista Bodoni and Benjamin Franklin) and criticised by his competitors. Baskerville made variations of his typeface for use at different sizes (now referred to as ‘optical sizes’). Some modern interpretations of Baskerville have been reproduced following the designs of a specific size, resulting in several distinct versions. 11. Helvetica Max Miedinger with Eduard Hoffmann, 1957. Chosen 4 times. Helvetica needs no introduction as the planet’s most famous typeface—it even inspired a very good film. “You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vingelli 12. Metro William Addison Dwiggins, 1930. Chosen 4 times. Designed out of a dissatisfaction with the san serifs of the time like Futura. 13. ITC Franklin Gothic Morris Fuller Benton, 1902. Chosen 4 times. Created for the American Type Founders Company and named after Benjamin Franklin. 14. Meta Serif Erik Spiekermann, Christian Schwartz and Kris Sowersby, 2007. Chosen 4 times. The serif companion to Eric Spiekermann’s influential sans serif, FF Meta. Also designed to work well with FF Unit and FF Unit Slab. 15. Trade Gothic Jackson Burke, 1948/1960. Chosen 4 times. Michael Bierut described it as “The ultimate ‘I don’t give a damn” typeface. No style, no nuance, just blunt, in-your-face, straightforward attitude.”16. Adelle José Scaglione and Veronika Burian, 2009. Chosen 3 times. Adelle is a slab serif typeface conceived for intensive editorial use, mainly in newspapers and magazines but its personality and flexibility make it very adaptable. “Adelle Sans manages to capture one of the most desired of human emotions: cheerfulness.” Nadine Chahine 17. Caecilia Peter Matthias Noordzij, 1990. Chosen 3 times. A humanist rather than geometric slab serif, aiding its legibility. “A friendly slab serif that’s more contemporary in its structure. Its large, flexible, family that always sets a really nice approachable tone whenever I use it.” Frank Chimero 18. Chaparral Carol Twombly, 2000. Chosen 3 times. A “hybrid slab-serif” text face that mixes the legibility of 19th Century designs with 16th century panache. 19. DIN Albert-Jan Pool, 1995. Chosen 3 times. This clean geometric sans is based on the German standard typeface, DIN 1451, used for official documents and street signs etc. DIN stands for Deutsches Institut für Normung (German Institute of Standardisation). The font was added to the MoMA Design Collection in 2011. 20. Hoefler Text Jonathan Hoefler, 1991. Chosen 3 times. Designed for Apple to demonstrate advanced type technologies it reintroduced type design traditions once central to fine printing like ligature sets, engraved capitals, ornaments and arabesques. 21. Quadraat Fred Smeijers, 1992. Chosen 3 times. An original typeface Combining Renaissance elegance with contemporary ideas on construction and form. Named after Smeijers’ design studio in Arnhem, of the same name. “In my opinion one of the most significant type designs of the nineties” Yves Peters 22. Sabon Jan Tschichold, 1964. Chosen 3 times. An oldstyle serif typeface based on Garamond. A distinguishing feature of Sabon is the same width occupied by characters in the Roman and Italic styles, and the Regular and Bold weights. 23. Sentinel Jonathan Hoefler & Tobias Frere-Jones, 2009. Chosen 3 times. “For everyone who’s ever wished Clarendons had italics”. Three of our interviewees had. A slab serif with copious weights suitable for both text and display. Based on the original Clarendon designs by the Fann Street Foundry in Clerkenwell, London 24. Verdana Matthew Carter, 1996. Chosen 3 times. It was created specifically to address the challenges of on-screen display. Verdana’s large x-height, wide proportions, generous letter-spacing and large counters are key to its legibility at small sizes. 25. Fedra Serif Peter Bilak, 2003. Chosen 3 times. A highly original text typeface. Shaped by a unique blend of technological considerations while maintaining hand-written forms. “A beautifully crafted typeface. A very nice, contemporary example of technical quality and carful design.” José Scaglione and Veronika Burian 26. Feijoa Kris Sowersby, 2007. Chosen 3 times. Aiming to create a feeling of softness, Feijoa has an almost complete absence of straight lines. Feijoa successfully avoids the sense of coldness that Kris had felt with some previous digital typefaces. “Those gently curved straights and rounded corners lend the design a beautiful organic, almost calligraphic quality. Yet there is nothing frivolous to the typeface, it all is functional and looks very self-assured.” Yves Peters 27. Officina Erik Spiekermann,1990. Chosen 3 times. A paired family of serif and sans serif faces, originally designed as a typeface for business correspondence but found a much wider, trendier audience. 1. Interviewees: Erik Spiekermann, Jessica Hische, Ian Coyle, Jason Santa Maria, Jos Buivenga, Jon Tan, Bruce Willen and Nolen Strals, Martin Majoor, Ale Paul, Stephen Coles, Tim Brown, Nick Sherman, Rich Rutter, Veronika Burian, and José Scaglione, Ellen Lupton, Frank Chimero, Steve Matteson, Mark Caneso, Vincent Connare, Yves Peters, Jason Smith, and Phil Garnham, John Boardley, Craig Mod, Kris Sowersby, Doug Wilson, Nadine Chahine, David Březina, and Silas Dilworth and Neil Summerour, Jonathan Hoefler,Tobias Frere-Jones, Mark Simonson, Trent Walton, Keetra Dean Dixon, Peter Bilak, Gerry Leonidas, and Mark MacKay, Simon Walker, Dan Rhatigan, Seb Lester, Nina Stössinger, Grant Hutchinson, Mike Kus, and Eric Olson and Nicole Dotin, Michael Bierut, Tomáš Brousil, Georg Salden, Hannes von Döhren, Phil Baines, Ken Barber, Rudy VanderLans and Zuzana Licko, Elliot Jay Stocks, Jeremy Leslie, Jan Middendorp, Robert Slimbach, Steven Heller, Fiona Ross, Erica Jung and Ricardo Marcin.↩ Cover graphic, words & data analysis: Jamie Clarke Image graphics (1-2, 4-21): Stefan Weyer, 8 Faces Magazine. Correction, 27th November 2014. Three versions of Baskerville were chosen: Baskerville (twice), Baskerville 1757 and Berthold Baskerville. These have been combined and Baskerville added at number 10. (via typeworship)

This article has proved very popular. It was shared again by Adobe today. Here it is again in case you missed it.<p>Typographer’s typefaces<p><b>The 25 most</b> …

11 Vital Books for First-Time Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From 2011 to 2013, I read 197 books. I read about history, physics, science, health, world travel, space exploration, the ocean, fitness and mathematics. I read bestsellers, classics and unknown authors. However, the underlying foundation …

Awesome Blogs Every UX Designer Should Follow in 2015

Still looking for that perfect New Year's resolution? Well, deciding to read more is a great one to get your 2015 up to a great start.<p>In the fast paced world of technology it's crucial to stay up to date with the latest information. Great web design blogs will provide you with cutting-edge industry …

How Bold Entrepreneurs Are Breaking $1 Million In One-Person Businesses

Allen Walton, 27, lives a life many Americans can only dream of: He is on track for seven-figure revenue in a business that has been a one-man show until very recently, when fast-growth made it necessary to hire someone to answer the phones. Walton manages his year-old online store, …

Entrepreneurship

9 Questions To Ask Before You Accept A Startup Job

What can web/product Designers learn from Architecture and Urban Planning?

<i>This is an in-progress series of thoughts</i><p>When it comes to web & digital design a new world is forming. A world previously owned by engineers and …

The 40 best free graffiti fonts

Defining what makes a graffiti font isn't as easy as you wold think. That's because the word ‘graffiti’ today means something very different to what …

Typography

Getting Started with User Experience Design

The term “user experience,” abbreviated UX, is an often misunderstood and confusing concept for many in the design, development and marketing world. Understanding how to implement and improve UX takes time, skill and a deep understanding of users.<p>Simply put, user experience is the sum of the …

How To Change User Habits With Interaction Design

As Duhigg suggests, here’s a simple framework for designing new habits:<p>Find the cue and the reward<br>• Don’t modify the cue or reward. Create a new routine.<p>For example, let’s look at Groupon as an example. Before the company came along, if users saw a product they liked (cue), they would need to scour …

UI Design

Getting to Know the New Google Carousel

Wouldn’t it be convenient if Google users could perform a search – say, for example, for the best local Mexican restaurant – and then be presented …

Google Launches New Card-Based "Unified Design" Search Results For Mobile Devices

Google has just rolled out their new “more unified design” of displaying search results for mobile devices, including smartphones and tablet devices. …

Mobile Devices

Google Carousel Search Feature Arrives On Desktops In The US

Google has this week rolled out a new feature called the Google Carousel which appears when you search for restaurants, bars or other local places on …

Google Glass Just Got a Tesla App Called Glass Tesla, Here's How It Works (video)

Many Tesla owners are early adopters. So it stands to reason that some of them are also in possession of Google’s Glass. And if you happen to fall …

The Kii Puts An iPhone Charger On Your Keychain

The keychain is a useful place to keep tools of all sorts. I happen to have a multitool, a bottle-opener/belt-hook, a pen, and a titanium …

Arachnide Chair by Studioforma

Swiss architects Studioforma are no stranger to the furniture and product design world. They have quite a bit of furniture designs, but their new …