Gregory Wright

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Why Content Marketing Fails

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57-Point Blog Marketing Checklist

<i>Editor’s note: Because blog marketing continues to evolve and is essential in any successful content marketing plan, we’ve updated this post.</i><p>Success …

10 Tips for Creating Content That Converts Like a Champ

If we face the truth without shielding our eyes, we know that content marketing is about making money. Whether for SEO, brand awareness, or lead …

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

In theory, videos should be one of a nonprofit marketer’s most powerful tools. No content on the web today has the same viral potential of video, and …

Your Headline Sucks (and Four Other Reasons No One Reads Your Blog)

I know that headline you just read sounds a little ?á rude. Maybe even mean-spirited. But really, I don’t mean it that way. I want to help.<p>See, I’ve …

What Makes The Perfect Blog Post? [Infographic]

In late February this year there were around 249.1 million public blogs [“Blog” – Wikipedia] available on the Internet. This estimation is acquired …

The Colossal Content Marketing Report

Last week, competitive intelligence platform TrackMaven released their “Colossal Content Marketing Report” – an analysis of blogging culture, pain …

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Visual content marketing has grown tremendously in the last year or two, as brand marketers have started to realize that words alone aren’t going to …

How to Find Stock Photos That Don't Suck

Gone are the days when using stock photography meant cheesy smiles of people in suits or sub-par clip art style photos. There’s been a growing trend …

Why and How to Create Content the C-Suite Can Act On

Armies of content developers are packaging research results, expert opinions, and success stories into papers, podcasts, videos, and events… all of …

5 Steps to Content Marketing Awesome - You Can Do This!

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content …

LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts

LinkedIn is introducing some new tools for businesses hoping to attract a following with their LinkedIn content.<p>First up, there’s a content marketing score, which measures the total effectiveness of a businesses’ LinkedIn content. It’s calculated by taking the total number of unique LinkedIn …

The Science of Great Digital Content Ideas

<b>"Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen."<br>— John Steinbeck</b><p>John Steinbeck has a point. …

Employed Media: How Internal Advocates Can Share Your Content Marketing

The content marketing gospel that everyone keeps under their beds has three entries under “media”:<p><b>Owned media:</b> Your website, company social media …

Title Tag

What is a title tag?<p>A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages …

Content Outliers: Learning from the Web's Most Viral Content

Let's start with some questions.<p>Do you want coverage for your brand in major publications?<br>• Do you want significant increases in your backlink …

Three Traits of Shareworthy Content

To get people to share your content online, you need to do more than just ask them to do so. The reality is that the content that you just tweeted, …

Content Marketing Audit: Full Audits Are Essential

While I was conducting my daily browse through the world of LinkedIn’s content marketing groups, I came across a comment that really stood out to me. …

5 Tips for Quality Content Creation That Won't Bust Your Budget

With more marketers focusing on content creation and more people communicating on social media, every piece of content you distribute has to break …

What's the One Most Important Skill for a Content Marketer?

Focus and simplicity help ideas grow.<p>The changing, competitive and often complex world of content marketing could use some simplification and that’s …