Darryn Lander

194 Flips | 9 Magazines | 13 Likes | 2 Following | 4 Followers | @darrynlander | Keep up with Darryn Lander on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Darryn Lander”

How To Launch A Killer Email Newsletter

Don’t launch your email newsletter blindly–get a head start and learn from my successes, failures, and many experiments over the years.<p>A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was THE way to reach people.<p>But today, thanks …

Collective #335

Our SponsorGet user insights fast with remote user testingRemote user testing is fast, reliable, and scalable. Learn best practices to build a test …

Algorithms

Why Most Brands Fail Miserably at Content Marketing (and How to Prevent That)

Is your content marketing strategy just not working for you?You’re not alone.A lot of people fail miserably at content marketing — and they don’t …

Marketing

How to Quickly Build a Customer Base With Lead Generation Tools

With content management systems like WordPress, getting a site up and running is no big deal. But apart from building traffic, what I find most …

This Man’s Immune System Got a Cancer-killing Update - Facts So Romantic

<i>William Ludwig was almost dead when he became Patient Number One in a radical new cancer treatment, one that’s just won the endorsement of F.D.A.</i> …

Immune System

This app will correct your grammar and spelling as you go

The internet may have made our written communications more casual, but it's safe to say that spelling and grammar still matter. A well-written text …

3 Things In Biotech You Should Learn Today: July 4, 2017

Happy 4th of July everyone! And welcome to another edition of "3 Things in Biotech You Should Learn Today," a daily digest of recent biotech and …

Building a modern marketing organisation of the future - Podcast with Microsoft, Apttus Capgemini

Building a modern marketing organisation of the future - Podcast with Microsoft, Apttus & Capgemini<p>Listen in to what the CMO of Microsoft UK, …

Lola MullenLowe Madrid's Pancho Cassis on what it takes to be a great creative: 'It's not about ideas anymore'

The Drum caught up with Pancho Cassis, executive creative director and copywriter at Lola MullenLowe Madrid, to find out what he thinks it takes to …

Are You Making This Big Facebook Ads Mistake?

Don't give up on Facebook ads just because they don't work right away.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get …

Facebook Ads

Here are improvements this health tech startup wants to see in the healthcare reform bill

As many folks in Washington, D.C. have learned over the past decade, healthcare is complicated. But even though it’s a tough nut to crack, everyone …

Airlines feel the strain of laptop ban

The decision to ban laptops and tablets on flights to the United States from 10 Middle Eastern countries has put a hurting on airlines, a new report claims.<p>The new rules, put into place earlier this year, negatively affected long-haul airlines Etihad and Emirates, according to the Associated Press. …

What it takes to build a compelling chatbot

Here’s what we know: Chatbots have enormous potential. With bots, brands can have millions of simultaneous one-on-one conversations with fans without sacrificing the quality of the user’s experience. But not all chatbots are created equal, and not all chatbots were made for the same purpose.<p>Today, …

Chatbots

How Do You Build a Growth-Focused Company From the Ground up?

As Guy Kawasaki said, "Ideas are easy. Implementation is hard."<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>So, you’re ready to start a company: You have a great product or service you think people will love, and you’re ready to dive in. There’s just one problem: Where do you …

Marketing

Meet this nauseating family of social media "influencers"

While this CBC Comedy video is complete satire, it still turned my stomach a little.<p>Last year, they made about $1.3 million through sponsored content …

Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Once you have mastered getting traffic to your website you must learn how to engage those people to keep them on the site longer, …

What to expect from social media in the future

Today, social media has virtually taken over the world with over 2.34 billion users, and the number expected to hit 2.95 billion by 2020. Trends …

13 Big Winners in Travel Advertising at Cannes Lions 2017

<i>Editor’s Note: This past week creatives from around the world descended on the south of France for the Cannes Lions International Festival of</i> …

AdHawk aims to take the complexity out of Facebook and Google advertising

After more than a year in beta testing, AdHawk has opened its doors to all advertisers.<p>The company helps businesses manage their Facebook and Google advertising campaigns. It’s a world that co-founders Todd Saunders (AdHawk’s CEO) and Dan Pratt (its COO) know well, having formerly worked on the …

Forget the hacks – create a real integrated marketing plan

Too much direct response marketing and personal selling, and no one is watering the tree. Too much brand advertising and public relations, and no one …

How to Start an Automotive PPC Marketing Campaign?

Nowadays every business site with an online presence is trying its best to occupy the first three result positions in Google ranking. But with the …

Email Marketing Key To Travel Retention, Report Says

More than 44 million Americans are predicted to travel this week for Independence Day according to AAA, an increase of 2.9% year-over-year.<p>As …

Brief(ish) explanation of how https works

When learning about how to use OpenSSL to create self-signed certs, it became clear to me that most of the information available online assumes you …

IT security

How to Build a Sustainable Social Marketing Strategy [Infographic]

By the time you figure out what works, it <i>doesn't</i>.<p>That's social media for you - a constantly changing frontier where "best practices" are <i>best</i> because …

What you need to know in advertising today

The Publicis shop's global chairman Kevin Roberts had just resigned after controversially stating that the gender diversity debate within the industry was "over," its chief executive and chief creative officer had just departed and it was just on the verge of losing its longstanding client, General …

Advertising

5 Steps to Creating and Monetizing a Million-Dollar Online Business

Jonathan Long isn't just talking the talk -- he's taking readers inside his own online strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you believed every advertisement in your Facebook news feed selling the entrepreneurial dream, you would think that everyone and their …

Marketing

Is Your Organic Traffic Falling? Here's What to Do.

Ever hear of a "manual penalty" from Google? That could be the root of your problem.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a search engine optimization (SEO) campaign, the ideal result is a steady, ongoing and reliable increase in organic traffic -- meaning the measure of …

SEO

The current climate of travel booking services

Travel booking websites like Airbnb, Priceline, and Booking.com continue to rise in popularity as budget-conscious consumers attempt to save as much as possible on their holidays.<p>These companies rely on different tactics to attract consumers and get them interested in using their services. However, …

5 Winning Social Media Strategies From a Master Marketer

Real content from real people develops real relationships.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While great …

Marketing