Darren Clayden

569 Flips | 24 Magazines | 166 Likes | 108 Following | 62 Followers | @darrenclayden | Digital Channel Manager - Ageas UK, passonate about Digital Marketing, Social Media, Digital Workplace, Web Design, UX, Inbound Marketing & Analytics

Infographic: Create a digital marketing measurement plan in 4 steps

Do you remember when measurement was fun?<p>You know, those days when your parents measured how much you grew each year by marking your height on the …

CRM Strategy: 10 Steps for Going beyond the Business Boundaries

With the introduction of CRM systems, companies are able to place the clients at the forefront. However, the technology can only do so much without …

Customer Experience

How to create a user experience flow chart (UX Flow Chart)

LinkedIn Twitter Facebook Reddit GooglePlus<p>Will Little<p>March 18, 2013<p>Next up in our web and mobile development tutorial series, here we'll examine the …

Wireframing

Growth Marketer & Entrepreneur - Sujan Patel

Content Marketing<p>by Sujan Patel • April 30, 2018 April 30, 2018<p>SaaS<p>by Sujan Patel • April 9, 2018 April 9, 2018<p>Content Marketing<p>by Sujan Patel • …

The Social Media Monitoring Tools and Tactics

Do you realize how valuable it is to monitor and track conversations online?<p>Are you <i>monitoring the trends</i> related to conversations about your brand? …

7 Steps To Build the B2B Marketing Strategy You’ve Always Wanted

It’s often said that a thousand mile journey begins with a single step, but what often goes unsaid is how many steps it takes to get there. This is …

7 Tips To Add Social Marketing Into Your Daily To-Do List

Information Overload<p><b>Is this you?</b> You’re reading blog posts and articles about social media marketing and everyone has a different recommendation …

The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It

Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page?If you’ve noticed a drop in social engagement, …

Social Media

Content Creation: 5 Strategies That Will Make You a Better Writer

You have always admired great writers. You dream of writing content that goes viral and draws in enormous traffic to your website. You want your …

Qantas' New Digital Magazine Pushes the Boundaries of Content Marketing

Australian airline Qantas, like many brands, wants to reach younger people, so it’s turning to content.<p>AWOL, a brand-content site created last year …

5 Steps to Make Awesome Video Content With No Experience

The popularity of video content is rising sharply, and shows no signs of slowing down. If you're looking for ways to get on the bandwagon, look no further. Here are five steps to get started.<p>If you're plugged into the content marketing world, you know the rising trend that none of us will be able …

Marketing

A Five-Part Framework for Writing Better Email Copy

You want to create fresh, fun, sales-inducing emails right? Who doesn’t? So, what’s the secret? There must be a recipe, a formula, something that can …

6 Content Marketing Tips for Non-Sexy Industries

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a marketer or entrepreneur, it’s your job to make the products and services you sell look, feel, sound and appear as attractive as possible. In certain industries this is really easy. However, what are you supposed to do when the …

Marketing

Three Skills Millennial Marketers Need: Advice From Microsoft, Pixlee And McKinsey Marketing Leaders

Millennials are now increasingly seeking a career beyond the traditional ABC route, commonly known in business schools as accounting, banking, and consulting. The new career of choice? Marketing, especially in social media and data analytics. In 2015, Glassdoor ranked marketing as the top 25 …

Marketing

Marketers: Personalization will become a science this year

It’s 2016, and marketers still have trouble personalizing their outreach to customers. Only five percent of marketers have a predictive understanding of the customer journey, and only 31 percent say they use customer data to provide better experiences.<p>Just 19 percent of marketers personalize their …

You're Still Not Learning The Required Marketing Skills For The 21st Century

Leave it to the business author Jim Keenan to criticize the marketing gaps in our education and business sectors in the form of a no-nonsense book aptly called <i>Not Taught</i>. He already does it in his blog, in his sales podcasts, and in his entertaining videos. Now, with his first book, he attacks and …

8 Steps to Increase Your Social Media Engagement

Social media engagement has been in the shadows as a goal and metric, but it seems that 2016 will be the year audience engagement gets to (finally) …

Social Media

12 Great Content Marketing Ideas in 12 Months

Have you put pen to paper and developed your content marketing calendar yet? Here's a great start to one.<p>Content marketing is an important part of any business, especially if you're looking to drive traffic and sales through optimizing search engine traffic. So what better time than now to start …

10 Content Marketing Trends That’ll Dominate 2016

One month into 2016 and we are already flooded with content on everything under the sun. Owing to the boom in startups who bank on growth hacking …

Have You Forgotten the Email Marketing Basics?

The chances are, you get too many unwanted emails. They are not “spam” as such, but they are messages from organisations to which you have some kind …

How Long Should Marketing Emails Be? You May be Surprised

Email marketing promotion is one of the most essential tools small businesses use to win more clients. Having an established mailing list and …

10+7: Skills Needed for Digital Marketing Success

Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they need to know to generate digital marketing …

Driverless Cars Could Destroy The Auto Insurance Industry

KPMG sees the transformation to autonomous vehicles happening pretty quickly–so fast that it will catch a lot of insurers flat-footed. It lists eight …

4 Key Factors When Assessing Your Content Marketing ROI

Content marketing ROI is the trickiest part of the business. World class marketers can strategize, plan, and tailor their content to the exact needs …

6 Reasons Why Your Employees Aren’t Advocating Your Brand On Social Media

Happy New Year!<p>I can hardly believe that Christmas has come and gone and, like every year, I bought a bag of mixed nuts in shells and like every …

Employee Engagement

Consider User Experience in Your Website Redesign

There's been an interesting shift in website design and online marketing over the last few years. Specifically, website design is moving from …

Social Media

Five Forms of Interactive Content to Boost Engagement

Blog posts, whitepapers, e-books, and infographics... they've all got a place in our content marketing strategy. They've weathered the test of time …