Dan Chapman

11 Flips | 6 Magazines | 10 Likes | 3 Following | 12 Followers | @danloadable | Retail business owner / digital freelancer

A Formula That Will Make You And Everyone In Your Company Write Better

Do you ever wish that there was an easy formula for writing persuasive (web) copy?<p>What if you could just follow a few rules to writing copy that …

9 Lead Generation Ideas to Boost Sales Now

Are you having a hard time coming up with lead generation ideas? We know as marketers you spend a very big chunk of your time and resources planning …

Marketing

5 Key Elements That Make Startups Successful

Stepping out into the world of business is an exciting prospect. However, the overload of information to take in as a new startup can be …

Small Business

17 tricks for falling asleep faster

But knowing that sleep is necessary, and the science behind why, just makes the feeling of lying awake at 3 a.m. worse.<p>To help the insomniacs among us get some rest, we gathered the best practices from sleep science.<p>The experts call it "sleep hygiene." Here's a crash course.<p>Do the same relaxing …

A Five-Step Guide to Competing with Amazon

Think you can’t compete with Amazon?<p>Think again.<p>Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne, …

eCommerce

How a Great Story Can Make Every Part Of Your Business Better

You can make your company and your products unique by talking about you.<p>Why did you start your company?<p>No, I am not looking for the "I spotted a need in the marketplace," answer.<p>I am looking for the story you tell your friends (maybe after a drink or two.)<p>Was it because you knew your former boss …

Wine

How To Write A Meta Description That Gets Click-Throughs

I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google …

2014 Trends in Digital Marketing

Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. 2014 is going to be the year we put …

easyJet CEO Carolyn McCall: How I'd ask for a payrise

Economies of Unscale: Why Business Has Never Been Easier for the Little Guy

The American worker just can’t seem to get a break. Automation is wiping out whole job categories, from cashiers to machine-builders, while pressures from globalization, trade, and new Internet-driven business models have disrupted industries and displaced hundreds of thousands of workers. And the …