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Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Tweet Naked<i>, online marketing expert and social media agency CEO Scott Levy provides the</i> …

Marketing

Reinvent a Product, Not the Wheel

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most entrepreneurs think big ideas need to be revolutionary -- that in order to make a lot of money or achieve the kind of success they dream of, they have to come up with a life-changing idea. That couldn’t be further from the …

Entrepreneurship

How to Assemble a Creative Team That Clicks

This story originally appeared on PR Daily<p>From graphic designers, copywriters, and website developers to media buyers, public relations professionals, and social media staff, a company's creative team usually comprises an array of people with differing personalities and perspectives.<p>Whether the …

Public Relations

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: If I have to choose between Facebook, Instagram and Twitter, which one is the most effective for mobile marketing?</b> <i><br>-Khairul Azmiar<br>Malyasia</i><p><b>A:</b> The social ecosystem is steadily growing, which means marketers must be more strategic than …

Marketing

How to Get Customers to Trust Your Ecommerce Business (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It can be difficult for a new ecommerce company to gain traction in the marketplace. Most of the difficulty boils down to the challenge of earning the trust of potential customers who aren't interacting with you or your inventory in a …

eCommerce

The Winning Traits of Faith-Based Leaders

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The definition of faith in the truest sense of the word expands far beyond a belief in God or an acceptance of heaven or hell.<p>If I take a plane to Hawaii from Chicago, which I do twice a year with my family, while I might pray before we …

Air Traffic