Daniel Roth

14 Flips | 3 Magazines | 3 Followers | @danielroth | Keep up with Daniel Roth on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Daniel Roth”

How Content Is Really Shared: Close Friends, Not 'Influencers'

There is little data to support so-called influencer behavior in social marketing. Rather, the data suggest that content and ideas online spread …

My Mother's Daughter

I have held a paying job since I was 14 years old. I have worked more or less nonstop, even when in school, except for three brief maternity leaves. …

Should Brands Have Newsrooms?

Brand newsrooms are a hot new trend in marketing. To believe the hype, every brand should be staffing up with journalists and going 24/7. In reality, …

Martin Sorrell on What’s Next

Photography: Getty Images<p>Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in …

Meet the Most Suspect Publishers on the Web

If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any …

Using Branded Content In Your Content Marketing Arsenal

Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on – “branded content has the ability to create brand differentiating by bridging the gap between TV’s emotive power and digital media’s …

How Startups Are Like Bumble Bees

Aerodynamically, the bumble bee shouldn't be able to fly, but the bumble bee doesn't know it so it goes on flying anyway - Mary Kay Ash<p><i>Photo:</i> …

Beating the number one barrier to good decisions at work

When my headstrong daughters were in their toddler years, they did not enjoy following directions. I quickly realized that presenting them with a …

When a Valuable Lesson at Work Became an Invaluable Lesson in Life

Several months ago, walking to my car on the way home from the office, I was reflecting on a couple of moments from that day in which I was able to …

Communication: Why the Story Is Everything

The days of the sage on the stage are over. So what's the best way to get your point across?<p>It doesn’t matter what you have to say, or how well you say it, if nobody’s listening. The days of the sage on the stage are over, and the one-way street called, “I talk, you listen,” has given way to a …

The 3 Biggest Resume Mistakes

In a typical week I spend on average 10% of my time screening resumes, interviewing or reviewing interview notes and offers for candidates we want to …

Here's the Real Million Dollar Question

What would you do for a million dollars?<p>If that kind of money was truly in your grasp, what would you -- legally, ethically, and morally, of course …

Customers Don’t Want Ads, They Want A Conversation

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift.<p>It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social …