BecauseYouGoogledMe

By BecauseYouGoogledMe | Here I Am. A Working Progress… an In a Nutshell Production. Socially Awkward Creator & Curator of Randomly Amusing #DigitalMarketing Content. SHARE if You LIKE

Candy Melting and Unmelting to Classical Music

Erwin Trummer created a captivating compilation of candy melting and unmelting to classical music.<p>via Tastefully Offensive<p>Advertisements<p>Laughing Squid<p>…

Social Media Posting Tips: Beware of Posting Fatigue!

Avoid social media posting fatigue and ensure your social posts always provide your audience with valuable information with these top social media …

Why should marketers focus on the Instagram platform? | Infographic

Shares 28<p>Why should marketers focus on the Instagram platform is a question that has an obvious answer. But convincing the leadership and C-Suite of …

Instagram

From Email to Marketing Automation: Taking the Leap

At this point, I think we all have experimented with email marketing, and some of us swear and live by it. Email marketing is an asset to any …

Marketing Automation

5 Types of Marketing Material that will Boost Your Viral Growth

Many startups are talking about word of mouth advertising and hoping for viral growth. But viral effect happens very rarely, especially if there are …

Growth Hacking

What Local SEO Factors Matter in Search Ranking?

Facebook Announces Launch of Snapchat-Like Stories in their Main App

Facebook is releasing their biggest Snapchat clone yet - this time in Facebook proper.

Snapchat

Congress just killed your right to online privacy

Congress today approved a measure that allows internet service providers (ISPs) to sell your web browsing history to the highest bidder.<p>Senate Joint Resolution 34 (S.J.Res.34) passed mostly along party lines. Not a single Democrat voted in favor, while 15 Republicans did vote against the resolution …

Net Neutrality

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a …

Content Marketing

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

When we launched the Facebook Opportunity Calculator last summer, we knew two things:<p>That Facebook advertising is growing in leaps and bounds (they …

Marketers Need to Think More Like Growth Hackers [SlideShare]

Let's face it - as marketers, it’s getting harder and harder to get our customers' attention. And not just online, but in all forms of advertising - …

Growth Hacking

The 5-Step Guide: How to Be Successful on Instagram

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Learning how to be …

Social Media Marketing

Facebook Advertising Benchmarks for 18 Industries [Infographic]

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. Read the full …

Digital Advertising

7 powerful SEO & management tools to make your social media efforts more effective

Looking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add …

Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask

You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and …

Content Marketing

Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Most Popular<p>Periscope videos will start showing pre-roll ads on Twitter.<p>The media service is expanding a program it uses to push pre-roll video ads …

Advertising

Dynamic Search Ads are now more effective than ever

article<p>en_US<p>https://adwords.googleblog.com/2017/03/dynamic-search-ads-are-now-more.html<p>Inside …

Digital Advertising

Google May Add Voice Search Filters To Search Console Analytics

With Google Home, Google Assistant and more people using voice search on Google, webmasters want to know what voice search queries Google is using to …

Google

This fake news simulator is the depressing video game America deserves

It's something that's come to be reviled, the very thing that may have cost America a presidential election — fake news.<p>And the horrible phenomenon that's been called out by everyone from former President Barack Obama to Apple CEO Tim Cook now has a video game all about it.<p>Yes, you can actually …

Fake News

Tim Cook set to advise Trump’s ‘Office of American Innovation’

President Donald Trump is set to unveil a new government office today that’s tasked with overhauling federal bureaucracies, and he’s asked Tim Cook and other tech leaders for advice.<p>Even though Trump sparred with Cook on numerous issues during his presidential campaign, the Apple CEO will …

Innovation

Facebook officially launches “Town Hall” for contacting government reps, adds local election reminders

Earlier this month, TechCrunch reported Facebook was rolling out a new feature called “Town Hall,” which would allow the social network’s users to easily locate, follow and contact their local, state and federal government representatives. The company today confirmed the feature is available to all …

Facebook

Facial recognition database used by FBI is out of control, House committee hears

Database contains photos of half of US adults without consent, and algorithm is wrong nearly 15% of time and is more likely to misidentify black people<p>Approximately half of adult Americans’ photographs are stored in facial recognition databases that can be accessed by the FBI, without their …

Big Brother

The 3 Most Important Reasons Marketers Use Marketing Technology

When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind. They weren’t …

SMX West session: The definitive guide to local search ranking factors

SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson …

SEO

'Town Hall' is here, but don't expect to start DMing with Trump

Thanks to a pretty cool new feature on Facebook, you can now send direct messages to your elected representatives. Just go to your "Settings" tab and enter your address to see a list of your reps and policymakers at the highest levels—including the vice president and president. And start chatting …

Facebook

5 top social media trends to watch in 2017

Social media is always changing.In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of …

Social Media Marketing

Twitter explores subscription-based option for first time

SAN FRANCISCO (Reuters) - Twitter Inc (TWTR.N) is considering whether to build a premium version of its popular Tweetdeck interface aimed at professionals, the company said on Thursday, raising the possibility that it could collect subscription fees from some users for the first time.<p>Like most …

Twitter
Facebook

Streaming Music Services, From Most Screwed to Least Screwed

SoundCloud is fucked. On Thursday, the streaming music service mostly known as a place to hear podcasts and remixes from unknown DJs confirmed that …

Music Industry