Daniel D. Sheehan

5,468 Added | 2 Magazines | 173 Likes | 14 Following | 29 Followers | @danieldsheehan | Our Mission is to help save small business in America by creating deep-learning digital marketing tools that really work. Visit: socialmerlin.com

Is Word-of-Mouth Marketing Still Worth Your Time?

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been …

Marketing

Social Selling In the New World of B2B

In the new world of social media, it seems that every business is encouraged to Tweet, Pin, post, blog, use Periscope, create content for Vine and …

Selling

Does Internet Advertising Work at All? | Markethive EcoSystem

Today, marketers are grappling with the Wanamaker Paradox: The more we learn which half of advertising is working, the more we realize we're wasting …

Beginner's Guide to Facebook Ads

Related Articles<p>Social Media is growing at an exponential rate, with new apps joining the bandwagon frequently. Facebook, Instagram and Twitter are …

Facebook Ads

How to Protect Your Business From Creative Disruption

Depending on the year you start counting, the lifespan of a Fortune 500 company has gone from 75 years to just 15. In our fast-moving ever-changing world, new technologies and products are disrupting businesses and entire industries at an accelerating rate.<p><b>Internet</b><p>The Internet has been a major …

5 Ways to Protect Your Small Business Against a Legal Fallout

Entrepreneur and Online Marketing Expert<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, you have a particularly big role to play in the success of your business. You are the sales person, the developer and the customer representative -- all at the same time. While …

Small Business

Build Your Mobile Marketing Momentum

For those of you who have treated your mobile marketing strategy as an afterthought, it's time to rethink your strategy.<p>Mobile now lies at the center …

5 Signs It's Time to Rebrand Your Company

Cannabis Journalist | Tech Evangelist Covering High Growth Trends<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Rebranding is a perfectly common business move for major companies, and has been for many years. Think about Uber’s recent branding overhaul as just one contemporary example …

Business Strategy

Marketing Strategies and Technologies

Here is a list of some of best recommended online marketing strategies and technologies.<p>It doesn’t come off as a surprise that marketers find …

Marketing

How Your Company Will Survive Without Venture Capital

It will be hard. But so is everything.<p><i>How can companies be revenue funded and survive without venture capital? originally appeared on Quora -</i> <i>the knowledge sharing network where compelling questions are answered by people with unique insights</i>.<p><b>Answer by Jason M. Lemkin, Managing Director @</b> …

The Best Content Marketing Tools for Creation, Promotion, Syndication & More

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their …

5 Steps to Creating a Killer Marketing Strategy

Co-founder of Hostt<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be …

Marketing

The 11 Biggest Time Wasters to Avoid in Building a Startup

These experienced entrepreneurs share the biggest time-wasting blunders they've ever made -- so you can avoid them.<p>You have about 100 billion things to do in order to build a successful startup. The last thing you have time for is wasting time. So I talked to some seasoned entrepreneurs who all …

Mobile Payments

Use These 100 Design Websites To Jumpstart Your Creativity

The web is an incredible place. In less than 30 years it completely changed the world connecting and empowering people. One of the biggest benefits it brings is an endless inspiration for any field you can imagine.<p>As a creative entrepreneur, I am constantly looking for inspiration. I love reading …

Graphic Design

5 reasons your Facebook Ads aren’t working

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great …

Marketing

Reports of the Death of Email Are Greatly Exaggerated

<i>By Jose Cebrian, VP and GM for Email and Mobile Messaging at Merkle</i><p>Email is not dead. Its purported death seems to be a recurring theme over the years, usually based on some new innovation of the time, such as Facebook’s roll-out of member email or the rise of the millennial consumer, who some …

SEO 101: Link Building And Off-Site Optimization (Part 4 Of 5)

If you’ve been keeping up with my five-part series thus far, you can go ahead and skip down to the “basic premise” section. If this is new to you, here’s all you need to understand: this article is the fourth entry of a five-part series intended to help novice users and newcomers understand the …

Marketing

Google Analytics Guide for Beginners – 2016

<b>Getting Started</b><p>To use Google Analytics, you will need to set up an account with your email address, then create the Tracking ID and code for your …

Analytics

5 Startups That Are Killing It With Social Media Marketing

Founder and CEO, AudienceBloom<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is seductive because of its easy point of entry and low-cost basis, but a lot of time and effort are required to create a successful campaign. Large corporations can dump money into huge …

Marketing

6 Ways to Use Chatbots In Your Small Business Strategy

As technology continues to evolve at break-neck speed, small business owners have many options for marketing their bands and improving customer …

These New Google AI Tools May Help Newbies Build Smarter Software

Google is debuting two new tools that businesses can use to bring natural language capabilities to computer systems.<p>The tools help with machine …

Artificial Intelligence

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Have you ever wondered why people love eating at buffets?<p>It’s not because all-you-can-eat options are better for your wallet; in fact, economists …

A guide to better video marketing

In marketing, effective storytelling is essential to reaching audiences.<p>What makes certain stories more effective than others? It has to do with …

Marketing

7 Ways to Rock at Snapchat Marketing

Jumping on the Snapchat marketing wagon? Here are a few tips to get the most out of your efforts.<p>As an online marketer, you're probably used to hearing about the "next big thing" in social media. The next network that could rival Facebook, unseat Twitter and so on.<p>While it's true that many …

The 6 Best Ecommerce Platforms for Small Businesses

Every small business around the world is looking for a way to achieve growth. One of the best ways of doing so is through the online world, as most …

eCommerce

5 Secret Truths of Social Media Marketing You Must Know - Small Business Trends

Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is …

Public Relations

How To Turn Customer Service Into Marketing: A Seattle-Area Pizza Restaurant Shows The Way

Eating pizza is a bit like making love: When it’s good it’s great, and when it’s bad, it’s still better than not having any.<p>Yet pizza (and pizzeria customer service) can always be improved, which is how I found myself training pizza restaurant operators in customer service best practices, and …

Business Strategy

9 free and low-cost tools for content marketers

Despite its importance in today's marketing strategy, content marketing can be costly, especially for a small to mid-size business operating on a …

Infographics

This amazing search engine automatically face-swaps you into your image results

Ever wonder what you would look like with long, wavy hair? I think you’d look great. But how can you try on a few looks without spending a fortune at the salon, or hours in photoshop? I’m glad you asked. All you need is a selfie and Dreambit, the face-swapping search engine.<p>The system analyzes the …