daniel ferraz

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Stop Using Your Inbox as a To-Do List

Do you leave emails in your inbox so that you remember to read or tackle them? If so, you’re using your email to manage your tasks—and those are actually two very different things. Using a separate task manager, one that ties in closely with your email, can help you spend less time sifting through …

Welcome to the “Designed By Me” Era

Since at least the early ’90s, we’ve been hearing that Mass Customization is going to change the consumer landscape, but by and large, we still buy manufactured goods the way we have since the middle of last century. With the exception of custom-crafted luxury goods like bespoke tailored suits and …

How to Start Thinking Like a Data Scientist

Slowly but steadily, data are forcing their way into every nook and cranny of every industry, company, and job. Managers who aren’t data savvy, who can’t conduct basic analyses, interpret more complex ones, and interact with data scientists are already at a disadvantage. Companies without a large …

How a Bathtub-Shaped Graph Helped a Company Avoid Disaster

Caught up in administrative activities such as managing employee records and planning company picnics, human resources departments can too easily lose sight of their primary function: Making sure the organization has the needed human capital to implement its strategy.<p>Not even the best company …

Three Strategy Lessons From the Latest Round of Xbox vs. PlayStation

In 2008, when the Harvard Business School case study was written on the launch two years earlier of the PlayStation 3, the question was whether it was “game over” for Sony. The electronics giant had seemingly lost its dominant position in the gaming console market, with the Nintendo Wii’s surprise …

The Big Trends Changing Community Development

Big trends in business and society tend to march along at a measured pace. When change happens fast in some area, it’s usually because multiple trends are converging to accelerate the process. This is what is going on now in community development. Three lines of progress are crossing, and rapidly …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …

Dismantling the Sales Machine

Sales leaders have long fixated on process discipline. They have created opportunity scorecards, qualification criteria, and activity metrics—all part of a formal sales process designed to help their team members replicate the approaches of star performers. This is the world of the sales machine, …

Customer Service in the Age of the Internet of Things

Today, innovative customer service means being able to contact a company on multiple platforms — not just by phone, but via email, web, Twitter, Facebook, and mobile devices. However according to ABI Research, by 2020 more than 20 billion additional devices will be wirelessly connected to physical …

How Apple Stores Can Keep From Turning Sour

What follows is a customer experience cautionary tale, illustrating the kind of lapse that can happen even at a company with a global reputation for being customer-centric. I suppose if it can happen at Apple Stores — meant to be a beacon of customer service — it can happen anywhere. But take note: …

Become More Data-Driven by Breaking These Bad Habits

Becoming data-driven is a big, profitable deal, as recent academic work shows. I am delighted to see that more and more companies are looking to become more “data driven,” and that the term is penetrating the lexicon ever more deeply. But not every manager is jumping on board with data. Many are …

The Next Big Opportunity for Startups

When I made the transition two years ago from working with a 100 year-old organization — one I had called home for almost eight years — to working with companies sometimes less than 100 hours old, I assumed I would see tremendous differences.<p>In my early career, I had experienced the textbook …

What the Companies Winning at Big Data Do Differently

Few industries illustrate the Big Data wars better than the media business. In TV programming, combatants like Netflix and Amazon challenge decades-old premium channels and other producers to gain watchers with original programming. Using their treasure troves of information on online customer …

A Summer Reading List for Marketers

Spoiler alert: I dropped out of university.<p>It’s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time …

Mobile Shopping’s Data Goldmine

Mobile shopping is here to stay whether retailers like it or not. Some 44% of shoppers use their smartphones while they’re shopping; more than a third of them are comparing prices. The impact of mobile research can be profound, affecting the buying behavior of nearly 90% of mobile shoppers, …

The Black Swans Circling P&G

If you stand in the plaza of P&G’s Cincinnati headquarters and look up, you will see something circling. Birds. Locals say they’ve been gathering for the last several years now. They’re hard to see. And really who cares. But now that A.G. Lafley is back as CEO, it might be time for everyone at P&G …

The Business-Friendly Legislature Known as SCOTUS

The U.S. Supreme Court’s annual term is winding down, with key decisions still to come on gay marriage, voting rights, and affirmative action in university admissions. There’s been lots of speculation that, given who has already written opinions for this term, the remaining decisions are likely to …

The next phase of China’s global soft power push is exporting higher education

China’s next major export might just be universities. China’s Soochow University, based in the eastern city of Suzhou, is raising money to build a satellite campus in Laos where it will enroll around 5,000 students. Other Chinese universities have announced plans for campuses in Malaysia and in the …

China

How to Reach Customers in Emerging Markets

Data is Worthless if You Don’t Communicate It

There is a pressing need for more businesspeople who can think quantitatively and make decisions based on data and analysis, and businesspeople who can do so will become increasingly valuable. According to a McKinsey Global Institute report on big data, we’ll need over 1.5 million more data-savvy …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …