Dania Bianuni

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Best time to visit Nepal. Responsible travel guide to when to visit Nepal

Winter in Nepal brings great visibility, but <b>temperatures can drop to a teeth-chattering 1°C,</b> so if you’re trekking then, make sure your endurance is …

A Backpackers Guide to Nepal

One of my favourite ever countries Nepal is a backpacking feast! It’s a landlocked country flanked by Bhutan to the east, Tibet to the North East, …

Big Spenders on a Budget: What the Top 200 U.S. Advertisers Are Doing to Spend Smarter

U.S. ad spending for the 200 Leading National Advertisers rose a slim 2.0% in 2014, but the story is not that marketers are pulling back. They are …

Facebook is about to turn on the money jets for Instagram

Over the next few months, all of Facebook's ad targeting tools will be opened up to Instagram advertisers, Facebook's VP of global marketing, Carolyn Everson, explained at the Cannes Lions International Festival of Creativity.<p>Translation: For advertisers, buying Instagram ads tailored for specific …

Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 …

Get phygital: 5 tips for using beacons

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public …

Customer Experience

Brand Marketing Case Studies

10 Things In Advertising You Need To Know Today

1. Here are some of the coolest ways drones have been used in advertising, from Coca-Cola through to Star Trek.<p>2. Jeff Goldblum has turned up the funny in a hilarious "infomercial" for GE.<p>3. WPP chief Sir Martin Sorrell calls on ad agencies to work harder to convince clients of their value to a …

Now You Can Buy Your Buddy A Beer On Facebook

https://www.youtube.com/watch?v=tJ2Ekrspqhw<p>Buying a round of drinks for a friend is a wonderful act. It can silently say, “I appreciate you and value our friendship and time together.” Or maybe just, “You get the next one.” Depends on the friend. Either way, it feels good.<p>Now Anheuser-Busch has …

Can Manly Branding Convince Dudes To Drink Hard Cider?

From mega-scale commercial breweries to startup entrants, many see an opportunity in designing the look of cider for men.<p>For years, brewers have been trying to convince women to drink more beer. Now, as hard cider gains momentum in the U.S., they’re facing the reverse challenge: Marketing a …

There’s Something Rotten In The State Of Social Media

We need no ghost to tell us something smells increasingly rotten in the state of social media.<p>Facebook forcing users to download a separate messaging app if they want to carry on IMing their friends.<p>Twitter polluting its users’ carefully curated timelines with content they did not choose to …

10 Things In Advertising You Need To Know Today

2. <b>We asked a bunch of executives in the ad tech industry what the hottest company was right now, and MediaMath was the one name that kept coming up.</b><p>3. <b>EA Sports is testing out a new Google advertising platform that allows users to create an animated GIF of something that just happened on the field</b> …

Toronto's New Campaign Insults People To Get Them To Stop Littering

Livegreen Toronto is rolling out an advertising campaign that has everyone talking right now. They're trying to stop people from littering on the streets.<p>The thing is, they're being really abrasive about it.<p>Check out the images, posted on Imgur, they're using to stop people from throwing trash all …

The 10 World Cup Sponsors That Grew the Most in Followers, Fans and Subscribers

What did FIFA World Cup sponsors get out of their association with the global event? In some cases it's obvious, as various video campaigns created …

Google punta sulla salute: lenti a contatto smart insieme a Novartis

Sarà la multinazionale farmaceutica Novartis a commercializzare le lenti a contatto smart studiate da Google, che potrebbero avere diverse funzioni …

Pinterest Steps Outside Its Walled Garden With New Animated Follow Button For Brands

Pinterest, the image-based social network now riding on a $5 billion valuation and 60 million monthly active users (per comScore), has been making a lot of moves to improve how people discover and navigate content on its own site. Today it unveiled an updated, animated Follow pin that it hopes will …

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets

A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their …

Google buys music service Songza to take on Apple and Beats

Smart playlist curation is suddenly worth a lot of money<p>Google announced today that it's acquiring the streaming-music service Songza for an undisclosed sum. Over the coming months it will be integrating the company's smart playlist creation into Google Play Music and perhaps YouTube. Songza will …

4 Simple Steps to Content Marketing Success - Jeffbullas's Blog

I was catching up with a business colleague the other day and I couldn’t remember what the exact time was. She had sent me a message, but was it on …

“Buy Now” Buttons Start Appearing in Tweets. Is Twitter Shopping Finally Here?

$170 million sneakers, anyone?<p>Two things stand out about the sneakers pictured above in a screenshot from Twitter. First, their list price is a cool $170 million (though we imagine that’s a glitch).<p>Second, there’s a “Buy now” button included in the tweet.<p>What’s that you say? You didn’t know you …

Twitter 'Buy Now' Button Appears for First Time

It looks like shopping within your Twitter Timeline isn't far off.<p>A new "Buy now" button appeared on multiple tweets Monday, all of which included …

It's the End of 'Marketing' As We Know It at Procter & Gamble

The end of marketing as we know it officially comes today at Procter & Gamble Co.<p>Well, at least the title. As of July 1, hundreds of marketing …

Apple Celebrates All the Ways iPhones Make You a Better Parent

Don't worry, the future of the species is safe in Apple's hands—just look at all the ways the iPhone can help you better take care of your kids.<p>With …

Ad Age Survey: How Advertisers Are Spending on Facebook, Twitter and YouTube

Advertisers are flirting more with paid ad offerings from Facebook and Twitter, but it's a cautious courtship. Even as brands boost their …

Anger at Facebook's Mood Manipulation Not Likely to Last

A Facebook researcher apologized after conducting an experiment that temporarily influenced what almost 700,000 readers saw on their news feeds, …

Arriva anche in Italia ‘Cities of the World’ di Heineken

Contestualmente allo spot, il brand lancia l’account Twitter @wherenext, pensato per trovare e condividere i luoghi più interessanti e cool della …