danhopwood

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Fuisz partners with Sizmek for automated object-recognition in video ads

The partnership is the first full integration between the interactive video provider and a major ad server.<br>Please visit Marketing Land for the full …

Google Analytics Bounce Rate (actually) Demystified

Bounce Rate in Google Analytics<p><i>(Update: to learn about content engagement and calculating time on page in Google Analytics, see this post).</i><p><i></i> The thing …

How SITA Measures Travel Tech’s “Feel Good” Factor

Global aviation IT provider SITA and Air Transport World (ATW) have released the results of their 10th annual Passenger IT Trends Survey, which, this …

The Future of Advertising: Farewell, Mass Marketing

Kiip CEO Brian Wong says advertisers will compete to reach consumers by pinpointing and meeting their needs in real time<p>As consumers, we love visions of the future in which breathtaking technologies and electronic wizardry are so common they blend in with the furniture. Think of “2001: A Space …

Evolution of TV: How TV's Migration to the Cloud Might Upend TV As We Know It

Everything from the way we watch TV to how it's distributed is changing. The delivery and production of the TV content we're viewing—and sometimes …

All the Charts, Tables, and Checklists You Need to Conduct Better Meetings

The ripple effects of too many meetings can be astonishing. Take this quick and horrifying interactive: It shows how a weekly excom meeting at one company generated a total of 300,000 person hours per year to support it:<p>But there’s hope! While a whole host of cultural changes need to take place to …

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