Dana Gendler

9 Added | 3 Magazines | @danagendler | Keep up with Dana Gendler on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dana Gendler”

Multi-sensory retail: why stores must appeal to all five senses

The store still holds power, but retail is detail and that means stimulating sight, sound, smell, touch and taste<p>With the rise of e-commerce, many retailers are underestimating the role of their bricks and mortar estates. Indeed, Marks & Spencer chief executive Marc Bolland recently said that …

Mobile grabs bigger share of fashion brands’ fall media mixes | Retail Dive

J.Crew, Oscar de la Renta and Gap are all fashion brands that are relying on mobile and social platforms this year to guarantee that consumers see …

Mobile Commerce Sales Top $10 Billion in First Half of 2013, comScore Estimates

Commerce transactions in the U.S. on smartphones and tablets totaled $10.6 billion in the first half of this year, according to a comScore estimate …

Shopify's integrated retail platform merges online and in-store sales (video)

Mobile payment options like Square have been a boon to small business owners, and now Shopify is looking to expand the potential of point of sale systems with its new platform. The company is branching out from its online retail roots by offering a way to merge in-store and internet sales with a …

Tablets reaffirm commerce might with 77pc jump in revenues: report | Retail Dive

Tablets continue to drive significant gains in Web site traffic and ecommerce sales, with tablet traffic growing three times faster than smartphone …

Tesco, The Body Shop tie affiliate site coupons to Passbook | Retail Dive

British brands Tesco and The Body Shop are among a small handful of companies testing a new program that connects an online coupon from an affiliate …

Wedding retailers turn to mobile to trigger big-ticket sales | Retail Dive

Lover.ly is a wedding and shopping engine that lets brides and grooms search for inspiration and shop for their big days by pulling in products from …

American Eagle exec: Small mobile changes can reap big rewards | Retail Dive

NEW YORK: An American Eagle Outfitters executive at the Mobile Marketing Summit: Holiday Focus 2013 said that even little upgrades to a mobile …

Viral Marketing Successfully Modeled By Network Theorists - MIT Technology Review

How likely are you to buy the latest James Bond novel by William Boyd? Or to watch the second installment of The Hobbit movie trilogy when it is …

Marketing