Dam Chon

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Email Marketing and Social Media: How To Combine Your Efforts In 2018

If email marketing and social media battled it out, who would win?<p>Social media allows businesses to meet the consumer where they are but engagement …

Spain attacks could have been bigger, police say

<b>Barcelona (CNN) —</b> The perpetrators of the terror attacks in Barcelona and Cambrils originally planned to use explosive devices to wreak greater devastation but were apparently thwarted because their materials detonated prematurely, police said Friday.<p>A house in Alcanar, south of Barcelona, was …

Forget What Your Customers Need; Branding Is About What They Want

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the second</i> in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Small Business

A Different Look at a Brand Story

<b>Once a upon...</b><p><b>... there was a story about your brand.</b><p><b>Have you heard it?</b><p>I was talking to a friend the other day about the football playoff games over …

Make Your Company Top-of-Mind and Your Employees Proud

Even with the priceless brand-building glow enjoyed by a few celebrity CEOs like Richard Branson and Tony Hsieh isn’t it strange that so few CEOs attempt the same success? Odder still, few companies tap the scalable, brand-building power of their employees. In fact, it may be their biggest missed …

Create Your 140 Character Brand Promise

What’s Your Brand Promise?<p>Recently Pizza Hut placed an advertisement to interview candidates for the position of social media manager. The catch was …

Social Media

6 Reasons Your Brand Needs a Brand Identity Model | Aaker on Brands

The brand identity (BI) model, sometimes called the Aaker Model, was introduced in my book “Building Strong Brands” back in 1996 and was refined and …

Graphic Design

Brand Preference vs. Brand Relevance: 2 Ways to Compete | Aaker on Brands

My book Brand Relevance: Making Competitors Irrelevant discusses two ways to compete. The first, to win the brand preference competition by making a …

What Top Marketers Do Differently

Some 39% of leading marketers are capitalizing on Big Data and adjusting real-time offers based on customer wants, needs, and preferences, according …

Content Marketing Costs 62% Less Than Traditional Marketing

Content marketing is all the rage these days, right? It's the shiny new object everyone thinks is the bomb yet the practice has been around for …

How to Make Sure There's a Market for Your Business Idea

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've got a killer new product or a service that will have the world beating a path to your door. But is it really something people want? Or is it just something you think they want?<p>Having solid information about what your customers want …

Small Business

Five Questions that Will Lead to Marketing Supremacy

Having a successful marketing program depends on asking the right questions and doing the research to come up with the right answers. This may not be …

Marketing

Big Marketing On A Small Budget?

<i>A View From The Trenches</i><p>Four or five times a year, we get calls from entrepreneurs, inventors mainly, looking for marketing help. As far as I can tell, that’s about average for a small marketing agency.<p>Recently, we heard from a vibrating shoe man, a couple with a terrific new home-schooling program …

5 Tips to Keep Your Brand Relevant

Use these tips to help your brand gain new-found relevancy. The alternative is death.<p>All brand managers would love to have a brand that is hot, relevant and shows the kind of retail velocity that we all dream about. Unfortunately, this doesn't always happen. Like musicians, brands get stale and …

A Beginner's Guide to Market Research

Want to get to know your customers better? Here are 23 topics you should explore to uncover what they love about you, what they hate, and what they want you to do different.<p><i>“Research is formalized curiosity. It is poking and prying with a purpose.” -Zora Neale Hurston</i><p>What if tomorrow your best …

Four Steps for Using Images in Your Brand's Social Strategy

Just when marketers thought they'd mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing …

Conducting Market Research Before Investing in Tactical Execution - Whiteboard Friday

The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many …

The Best Marketing Advice You're Forgetting to Follow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using the …

Marketing

What Do PR Agencies Do? Can You Do It Too?

PR professional Robert Wynne began a very useful dialogue in his column about what PR Agencies do. I enjoyed his follow up, too.<p>And now for the $60,000 (or $200,000, or $1 million) question, depending on the size of your company’s agency budget: Could you do it too?<p>There are many things PR agencies …

How Brands Become Trends

Trends shape societal opinion and offer insights on where we’re headed as a global community. Importantly for marketers and communicators, trends drive waves of consumer purchasing decisions. But what makes a brand trendy and resilient?<p>Apple is an iconic brand that seems to blunt all threats, …

How to End a Sales Presentation Like Steve Jobs

Steve Jobs was a master of getting his audience excited. These five techniques will help you do the same with buyers.

Steve Jobs

Moving from ‘brand centricity' to ‘people centricity' to achieve share gain

Companies across a whole array of industries continue to spend big dollars on brand research. The perennial problem is that most brand measures don’t …

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the sixth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.</i><p>My …

Marketing

Five Things You Should Know Before Starting A Business

Starting my company Gloss and Glam was the best thing I ever did. But before I opened my business, I spent countless hours speaking to lawyers, accountants, and other entrepreneurs trying to figure out next steps. Save yourself countless hours — and the possible headache of making a huge …

How to protect your brand in an era of new domains

<i>Jeremiah Johnston is general counsel for Sedo.com</i><p>The Internet will undergo some major changes this summer, and business groups will voice some serious concerns over brand protection.<p>The root of the issue: the Internet’s governing body (ICANN) has moved forward with plans to introduce new domain …

5 Brilliant Marketing Tricks

Give your online marketing strategy a boost--without spending hours on social media. Check out these five tactics you've probably never tried.<p>It's easy to fall into a rut with online marketing. You post on Twitter, you send out MailChimp newsletters. Rinse and repeat. You'd like to do more on …