C.W. Park

Brand Admiration: Building a Business People Love by C.W. Park was just released (Wiley). C.W. Park has also written many articles that have been published in top journals like the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing. He was the editor of the Journal of Consumer Psychology from 2008 to 2012 and was on the editorial boards of both the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is in charge of running the Global Branding Center right now. Before coming to USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh's Katz School of Business.