Nicholas Dummigan

65 Flips | 4 Magazines | 3 Likes | 2 Following | 13 Followers | @cw164 | Keep up with Nicholas Dummigan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nicholas Dummigan”

Social media strategy and planning essentials – Strategy and Tactics

Creating your social media strategy and tactical plan1 - Building the strategy<i>noun</i> Strategy / <b>A plan of action designed to achieve a long-term or</b> …

Marketing

Amazon Sizes Up UK Restaurant Delivery Market

Amazon.com has begun surveying UK customers about their use of restaurant delivery services, in what analysts said was likely the first step in an …

Introducing the OGSM model framework

A SOSTAC® Plan example

How to create a digital marketing plan using PR Smith's SOSTAC® Planning modelSOSTAC is a widely used tool for marketing and business planning which …

Marketing

Marketing Insurance Online - How do consumers choose?

Thanks to Marie Sheehan for sharing her advice and opinions in this post. Marie has 14 years' experience in traditional, digital and strategic …

Marketing

Customer Service Has Its Day at Social Media Marketing World

"Customer service is the new marketing."<p>I've probably tweeted that a dozen times, and I think about it almost every day. But social media conferences …

Customer Service

61 Key Social Media Metrics, Defined

<i>This post originally appeared on the Buffer Blog.</i><p>Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.<p>I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a …

Social CRM: realising the full value of social media

<b>Gone are the days when social media was seen as the magic bullet, the free media for broadcast marketing.</b><p>Now firmly embedded in major organisations …

How to Create a Winning Content Promotion Plan

Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, …

Marketing

Web Hosting

Unlimited web hosting packed full of great hosting features, from only £2.49 per month. Find out more about our unlimited web hosting<p>Reseller …

Announcing the 2015 Online Marketing Industry Survey

Announcement:<p>The Online Marketing Industry Survey for 2015 is now closed, as is the sweepstakes. Watch for the results soon! In the meantime, here …

Behind-the-Scenes: The Social Media Strategies We Use at Buffer, Plus All Our Latest Stats

Sharing transparently about all aspects of what we do at Buffer—pricing, salaries, fund-raising, earnings, hiring, and more—has been an amazing …

How to define SMART marketing objectives

From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to …

Digital Marketing

The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More

Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the …

Social Media

Case study - How Comcast is leveraging Social Media

Thanks to Megan Headley for sharing their advice and opinions in this post. Megan Headley is a creative, high-achieving leader with 5 years of …

Marketing

6 Ways Brands Build Trust Through Social Media

Using social media for business marketing has been a hot topic for years now, but brands are still trying to harness the power of the digital socialsphere to discover the best ways to directly impact their bottom lines. As social media use advances, so does the frequency in which brands are …

Financial Services: Banking on Digital

Overview<p>The digital era could not have come at a better time for the banking industry. With bank customer loyalty and trust at a low point, following …

Designing to Build Trust: The factors that matter

More than ever in the digital domain, companies rely on design to communicate with their customers. Because the experience of visiting a company …

UX Design

How to Build Trust as a Life Insurance Agent

How can you build trust with prospects as a life insurance agent? Visit Efinancial Wholesale’s blog today for life insurance sales tips.

Comparing 21 social media marketing tools [Chart]

According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities:• Community …

Public Relations

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Throughout the last 8 years of my career in social media marketing, the biggest buzzword I've heard repeated constantly is "R.O.I." Many businesses still feel confused and frustrated about the value and R.O.I. of social media marketing, even though social media platforms have existed for more than …

7 Steps to create a digital strategy

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet

So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using …

22 Social Media Facts and Statistics You Should Know in 2014 - Jeffbullas's Blog

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and …

News and Analysis of the Life and Health Insurance Industry | ThinkAdvisor

Gen Z, Gen Y, baby boomers – a guide to the generations

As a new report says Generation Z are smarter and more prudent than Gen Y, here's a guide to all those complex generational labels. Do you know your Baby Boomers from your Millennials?<p><b>Generation Z</b><p>Okay, it is a rubbish label. You might have thought they'd come up with something better by now. …

Demographics

Insurance Companies’ Untapped Digital Opportunity

Consumers fumed over the rollout of Healthcare.gov and the state health insurance exchanges last fall. First, they couldn’t get online. Then, once they did, the information was hard to understand. For consumers accustomed to easy shopping on Amazon or eBay, choosing a health insurance plan online …

Why Digital Marketing is Still a Mystery to the Insurance Industry (and how to fix it)

I get frustrated by insurance industry digital marketing strategies.It’s 2015, we’ve had widespread public access to the Internet for more than two …

Marketing