Carina Lim

25 Flips | 1 Magazine | 6 Likes | 36 Following | 4 Followers | @currynah | Keep up with Carina Lim on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Carina Lim”

The Free Social Media Tools You Should Already Be Using

If you want to learn more about a situation or get to the bottom of something important, you’ve probably been told to “follow the money.” You can apply this advice to business and leadership, too.<p>If you want to keep a pulse on industry trends and stay ahead of the curve, one of the first things you …

Marketing

6 Tips For Convincing Customers to Purchase Your E-Commerce Product | Inc.com

Everyone with an e-commerce product to sell has the same question: How can I acquire more customers?<p>Plenty of sources will offer you tricked-out strategies to manipulate SEO, create a viral YouTube campaign, and so on. It's easy to get so caught up in these tips that we overlook the basics. But in …

eCommerce

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Marketing

5 Secrets to Writing Sales Emails That Prospects Will Reply To

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are your prospecting …

5 More Marketing Strategies That Are Totally Outdated | Inc.com

A couple of weeks ago, I posted a column of five marketing strategies that had outlived their sell-by date. Here are five more common marketing strategies that long outlived their usefulness and welcome:<p>6. "Next Generation"<p>Back in the 1980s, pundits described the computer industry in terms of three …

Marketing

Three Ways To Create An Engaging Customer Experience That Drives Sales

Have you ever noticed that when someone tells a customer story, it’s typically about a restaurant, a hotel, a retail store or some other front-line focused business? And the story is usually about a person who went “above and beyond,” but not always. Sometimes it might be about the atmosphere or …

Customer Experience

5 Technology-Based Communication Secrets Top Leaders Love | Inc.com

Great business leaders like you are always on the lookout for ways to support and inspire their teams. You know how to motivate, mentor and manage. You understand the dynamics of a multi-generational workforce, and you know that communication is the single most vital component of business success. …

10 Business Books Every Entrepreneur Should Read in 2017

Bill Gates recently released his favorite books of 2016. Claiming he averages about one book a week, the billionaire business magnate says reading is …

Self-improvement

11 Websites To Learn To Code For Free In 2017

You know that it’s totally possible to learn to code for free…but what are the best resources to achieve that? Whether you already have some knowledge under your belt or have never typed a line of code before, start by exploring your options on these 11 fantastic websites.<p><b>1. Codecademy</b><p>Codecademy is …

Online Education

6 Innovations that Have Changed E-commerce in 2016 | Inc.com

U.S. e-commerce sales reportedly totaled $341 billion in 2015 - a 14.6% increase on the $298 billion spent in 2014.<p>Sound impressive?<p>You might be surprised to learn that the $341 billion spent online accounted for just 10.5% of retail sales in the U.S. last year.<p>There's no doubt that e-commerce …

eCommerce

Potential Goldmines: 5 Social Networking Sites You've Never Heard Of

Social media can blow up your sales pipeline, but how can you reach real human beings with your message? Here are five strategies to get more bang for your social media bucks.<p>I hear a lot of people talking about "social" in corporate environments. To many, that means tweeting that their company has …

Viral Marketing

Ten Key Factors To Be Successful Entrepreneurs - OLBlog

Many people think entrepreneurship is all about innovation andbreakthrough ideas. Not so, “true entrepreneurial success comes from superior execution …

6 Steps to Have More Business Success by Doing Less

The result is that you are:<p>Constantly overwhelmed and getting burned out fast.<br>• Thinking if redlining yourself is the life you want for …

How To Start A Partnership With A Social Media Influencer

Influencer marketing has developed significantly over the past several years. When first introduced, most marketers saw it as a gimmick—a valuable gimmick, but a gimmick nonetheless. Now, online marketers are starting to see influencer marketing as less of a “get rich quick” scheme and more as a …

Public Relations

5 Simple Ways to Grow Your Business Using Social Media

It only makes sense to engage with your customers where they hang out.<p>There's no question your customers are spending time on social networks, whether it's Facebook, Instagram, Snapchat, LinkedIn, Tumblr, YouTube, Twitter, or any number of other apps and websites where people are hanging out in …

10 Brutal Marketing Mistakes That Hurts Every Entrepreneurs - OLBlog

Most commercial entrepreneurs <b>marketing mistakes</b> can be avoided with a good marketing plan. This lack is behind throwing errors like improper product …

20 Free Must-have Tools for your Zero-budget Content Marketing Campaign

According to the <b>Digiday Content Marketing Summit</b> in early 2016, one of the biggest challenges most content marketers have been facing is the shortage …

The Absolute Best Social Media Courses for Busy Entrepreneurs

The businesses that learn how to use social media effectively will be the businesses that thrive in the future.<p>There is certainly no shortage of advice and must-have lists for entrepreneurs. Every product and service is out to convince you of the dire consequences you'll face in life without them. …

Savvy Entrepreneurs Who Don't Waste Time: The One Page Business Plan - OLBlog

<i>Often, I hear from entrepreneurs who want to write a business planand can’t figure out what they need from what they don’t. It can quickly become a</i> …

4 Creative Ways to Use Instagram for Business

Is your business using Instagram? Want to learn how to be more creative with Instagram? By making the most of Instagram’s unique features, you can …

Customers

OLBlog

The main serial killer of startups and SMEs is a bad execution. A business without a plan is like a ship without navigation systems. Eventually, it …

The 10 Eternal Laws of Product Pricing

Customers make buying decisions based upon their emotions and how the price is presented.<p>Now that I've blown off steam complaining about the Wells Fargo fraudulent account scandal, let's get back to some basic marketing, shall we? Few elements of marketing are more important than pricing, so that's …

The 7 Elements of a Strong Business Model - Crazy About Startups - Entrepreneurship, Startups

Creating a business model isn’t simply about completing your business plan or determining which products to pursue. It’s about mapping out how you …

Small Business

10 Tips For Writing An Effective Business Plan For Its Startup - OLBlog

<b>Writing a Business Plan</b> (BP or business plan) can seem daunting if you’ve never done before. Writing a business plan can help you determine if your …