Jon Curnow

251 Flips | 2 Magazines | 6 Likes | 2 Following | 413 Followers | @curns | Keep up with Jon Curnow on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jon Curnow”

Pandora Learns the Cost of Ads, and of Subscriptions

At best, advertising is something people tolerate while consuming media. At worst, it’s a turnoff. Media companies engage in a delicate balance …

Profit

Carat’s Data Jargon Buster – Carat – Medium

‘People are bombarded with ads’: Confessions of a publishing vet on user experience

User experience has often taken a backseat to monetization needs at publishers, leading to the rise of ad blocking, and tech giants like Google and …

Digital Advertising

The Great Ad Tech Cleanup

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

AdTech

The advertising industry has been living a lie

Did you catch that bombshell story posted by BuzzFeed the other day about the super sophisticated online advertising fraud operation?<p>I noticed right away that it was remarkably similar to a piece I'd written for Adweek in 2013.<p>It's not that BuzzFeed plagiarized anything. In fact, their reporting …

Advertising

Google wants to own the future of TV ad infrastructure

For Google, TV is the final frontier. So it would make sense that to get there, the search giant started with Star Trek.<p>As CBS bets big on the latest original "Star Trek" series as the anchor series for its fledgling streaming subscription service CBS All Access, it is relying on Google's …

Televisions

GroupM Launches ‘Finecast’, a New Addressable TV Advertising Company

WPP-owned media investment body GroupM today announced the launch of Finecast, a new addressable TV advertising company that provides advertisers …

Advertising

The new TV season has started. Here’s why Facebook and Google and Amazon (and you) care.

There’s a real small bundle of channels, and no one company owns the majority of that bundle.<p>The fall TV season kicks off in earnest this week, and looking at it from the vantage of Netflix bingeing and Instagram Stories and moving GIFs and Twitter feuds, the fanfare around the latest sitcom to hit …

Facebook Courts Marketers With In-Stream Video Ads

The ads are more akin to commercial breaks as the company launches a slate of new original shows<p>By<p>Jack Marshall<p>Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>As Facebook FB -0.54% ramps up its video ambitions, get ready for more commercial breaks.<p>Beginning …

Advertising

At AppNexus, Buy Side Falls By The Wayside

AdExchanger |As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus' buy-side operation is treading water …

AdTech

Comment on Apple’s Upcoming Safari Changes Will Shake Up Ad Tech by Dom Satur

Great read! I personally think the significance of this change is overstated. Safari accounts for 13% of traffic. Its higher on mobile (33%)but a …

Advertising Industry

Google's been running a secret test to detect bogus ads — and its findings should make the industry nervous

The digital-advertising industry is looking to stamp out bogus ad inventory, like websites that claim to be premium brands but are actually sites the average person hardly ever visits.<p>Google, with help from some media giants, is taking the lead. The company is pushing an industry initiative called …

Tech Industry

Comment on The Failure Of Innovation In Ad Tech by James Curran

@Dan Lawton - Exactly. SaaS is there as an option and honestly, I think *premium publishers* are now in the best position since the 90's to demand …

Advertising Industry

Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016

While Mobile Ad Revenue Soars to All-Time High of $36.6 Billion, Digital Video Surges to a Record $9.1 Billion, According to 2016 IAB Internet …

Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim

AdExchanger |As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The …

Advertising Industry

Advertising won’t go away, but the cancer of adtech will.

Advertising won’t go away, but the cancer of adtech will.<p>Advertising will be cured of adtech by two forms of chemo, one applied by people and the …

Online Advertising Is Corrupt At Its Core

Let's forget for a minute about the growing Google scandal.<p>Let's forget the kickback scandal unearthed by the ANA.<p>Instead, let's go back to first …

The Death Of The Third-Party Ad Exchange

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Advertising Industry

Number of Streaming Subscribers in the US Surpasses Pay TV for the First Time

The percentage of free or paid streaming video subscribers in the United States (68 percent of the population) has caught up to the number of paid TV …

Televisions

Singtel Buys Turn for $310 Million

Singtel’s Amobee announced it is to acquire media buying platform Turn for US$310 million. The deal has been rumoured for months now and the …

Digital Marketing

Medium, and The Reason You Can’t Stand the News Anymore.

In January, Medium founder Ev Williams announced that despite his company’s efforts to better the news industry, it would refocus. The reason?<p>We …

Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle

<b>There was a lot of M&A this year in advertising technology. According to Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in</b> …

We pulled logs for AppNexus and it’s pretty clear that we shut down this particular scheme long…

We pulled logs for AppNexus and it’s pretty clear that we shut down this particular scheme long ago. While it was sophisticated in some ways, it …

Coke CMO Defends TV as Cola Giant Rethinks Digital Approach

Coca-Cola Co. global Chief Marketing Officer Marcos de Quinto on Friday defended TV advertising as providing the best bang for the buck while …

Comment on White Ops Blows The Lid Off A $1 Billion-Plus Russian Botnet by Mike Zaneis, CEO of Trustworthy Accountability Group

This massive fraud operation represents a significant threat to the integrity of the ecosystem, and it shows why TAG's work is so vital in bringing …

Advertising Industry

Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace

Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, the unit at Hearst that handles programmatic ad sales, spoke …

Advertising Industry

Experts Predict How the Industry Challenges of 2016 Will Evolve in 2017

<b>2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been</b> …

Viewability’s Double-Edged Sword

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Advertising Industry

Facebook wants to start selling TV ads — on TVs — via Apple TV and Roku boxes

Facebook is moving another step closer to getting its hands on TV ad budgets.<p>Facebook has wanted to get its hands on TV ad budgets for years. Now it’s taking another step closer, by selling ads that will actually appear on TVs.<p>Next week, Facebook will start delivering video ads on apps that run on …

Everyone Disgusted With Ad Industry

In a story this morning, <i>Campaign US</i> is reporting that morale in the U.S. ad industry is dropping faster than panties on prom night.<p>Here are some …