Marketing, Branding and advertising trends :: Culture Decanted ::

Most recent stories in Marketing, Branding and advertising trends :: Culture Decanted ::

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  Culture Decanted

  

  "Is this even legal?" A leaked pitch reveals marketing agency uses 'Active Listening' software to eavesdrop on calls and push curated Facebook and Google ads

  windowscentral.com - kevinokemwa@outlook.com

  A marketing agency admitted it listens to user voice data using its “Active Listening” software via smartphone microphones and uses the data to …

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  Culture Decanted

  

  How Neuroscience Can Change The Wine Marketing Game

  Forbes - Liza B. Zimmerman

  In terms of its marketing success, the wine industry has long lagged behind many others. In my two-plus decades covering wine production, news and marketing, it has never been clear to me if our industry is too casually run by privileged “iconic” families or if we have tried to hire too many Clorox …

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  Culture Decanted

  

  Lego made bricks out of meteorite dust and they’re on display at select stores

  Engadget - Lawrence Bonk

  It’s part of an initiative to test how well moondust would work as a lunar building material. There are plenty of Lego sets that feature astronauts, but now there are Lego bricks made out of the stuff that astronauts find out there in the void. The Danish brickmaker has teamed up with the European …

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  Culture Decanted

  

  Britain's oldest brand undergoes 'millennial' redesign

  BBC Culture - Sarah Bregel

  Lyle's Golden Syrup losing its biblical lion-carcass logo has caused an 'unavoidable' uproar. Lyle’s Golden Syrup is undergoing a redesign. The British baking staple, now owned by Tate & Lyle Sugars, is highly recognisable because the logo has been unchanged for 140 years. The product is even the …

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  Culture Decanted

  

  The Lingering Cost of Instant Fashion

  Harvard Business Review - Kenneth P. Pucker

  Instant fashion has exploded in recent years, led by Shein whose sales have multiplied by more than 20 times since it entered the U.S. less than six years ago. As Shein explores an IPO, the author reviews the social phenomena that have contributed to instant fashion, the factors that allow it to …

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  Culture Decanted

  

  What Successful Purpose Statements Do Differently

  Harvard Business Review

  Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, will motivate employees. It will help everyone pull together toward a worthwhile goal.