culturalmisfits

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5 Reasons Why Your Digital Advertising Metrics Are Inaccurate

If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, “more measurable” has been toward the top …

Digital Advertising

Buzzoole becomes first influencer marketing platform to introduce reporting on Instagram Stories

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor ‘stories-based’ influencer …

Public Relations

How To Create Your Leadership User's Manual

I’ve long been captivated by the idea of creating a leadership “user’s manual.”<p>The basic idea is that managers should create a short guide to their personality, work style and, yes, even quirks, so that their direct reports would know how to best work with them. I also suspected that this kind of …

Self-awareness

Want More Instagram Followers? Here Are 12 Proven And Successful Organic Strategies

Instagram is the star child of the social media scene at the moment. Its popularity is on a continuous rise, and the implementation of Instagram Stories mid last year has only amplified that fact. This week— they announced the addition of their latest feature, IGTV; adding long-form video to the …

Social Media

What makes a great leader, explained in eight counterintuitive charts

A couple of years after starting my most recent company, I had a scary realization. I noticed that by the time the business had grown to a hundred employees, my day-to-day role had gone from “guy who decides and builds things” to “guy who manages other people who decide and build things”—and I had …

Civil Rights

How to Build an Effective Social Media Strategy from Scratch

If I were to ask you 'what’s the most important rule for a marketing specialist', what would you say?<p>My answer would be to never neglect your …

Marketing

These Brain Foods Have Been Found to Increase Your Focus, Help You Think More Clearly, and Give You a Longer Life

Eat walnuts, sardines, and salmon, and you're off to a fast start.<p>While drinking coffee is a necessary cultural norm that keeps us alert and productive throughout the day, a daily caffeinated fix can have spiraling effects that wreak havoc on the body.<p>Before lighting your torches and starting …

Wellness

These are the 5 “super skills” you need for jobs of the future

Work is changing, so to stay ahead you’ll need to master these skills that you probably didn’t learn in college.<p>Chances are your job description has changed over the past five years. Or maybe your role didn’t even exist a short time ago. The workplace of today and the future looks quite different …

Indiana University

When It Comes To Success In Business, EQ Eats IQ For Breakfast

When I was younger, I bought into the fallacy that the “smartest” person always won. I pushed myself to achieve the highest scores, earn the most recognition, and excel in every field.<p>I worked as hard as I could, but I almost always fell short of my goals.<p>Growing up, I often found myself surrounded …

Self-improvement

5 Marketing Lessons Burger King Learned From Studying Hackers

CANNES, France—The King’s in town … and last year’s Marketer of the Year is still a big draw. The line to hear from his minions stretched literally …

Burger King

Futurist Faith Popcorn Explains Why Marketers Should Care About the Future of Masculinity

Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month …

People Who Say These 5 Words Have Very Low Emotional Intelligence

They mean the exact opposite of what you think. But only emotionally intelligent people understand why.<p>The words hit me like a hurricane: "I know how you feel."<p>They're right there on pages 80 and 81 of my colleague Justin Bariso's new book about emotional intelligence. They're simple words, and …

Emotional Intelligence

Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design

One classic agency showed its new face to the world today following nearly two years’ worth of restructuring moves, staffing changes and new …

Building a Better Brand Through Data-Driven Social Visuals

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful …

The Ivy Lee Method: A 100-year old, 15-minute routine for stress-free productivity

In the early 1900s, Charles M. Schwab, President of Bethlehem Steel Corporation — a steel and shipping company — wanted to increase the efficiency of …

Time Management

How Facebook Marketing is Changing (And How to Be Prepared)

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Facebook, as a platform, is barely recognizable from the social network …

Social Media

Here’s How You Show a Breast Self-Exam on Social Networks That Ban Female Nipples (SFW)

One in eight women will suffer from breast cancer at some point in their lives, and such a serious health challenge deserves its own well-meaning …

Infographic: The Importance of Using Data Effectively and Creatively

Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly …

The Future of TV Is Connected—and Unbelievably Personal

The Domino’s drone has just whirred into the night, leaving me a steaming-hot pepperoni and jalapeño pizza. Nest has chilled the air to a perfect 67 …

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether …

Advertising

The Reason Your Social Media Strategy Isn't Working Is Because You Don't Know the Difference Between These 2 Terms

Getting mediocre social media results? It's probably because you're mixing up these two important definitions.<p>By running a social media agency, I've had the opportunity to see how brands of all sizes operate and engage with their audience across various social media platforms. When it comes to …

Social Media

How These 3 Brands Are Taking Loyalty Beyond Points

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers.<p>Now that …

The Demand for Mobile-Ready Content Across Social Media Is Rising: Are You Ready?

Social media and marketing for mobile is the most potent cocktail of digital marketing for our times. It’s expected that by 2020, there will be close …

Social Media

3 Video Trends Shaping the Future of Digital Media

Evergreen content will always be an important part of content marketing. However, relying too heavily on evergreen to drive engagement is not going …

Social Media

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

You need to become omnipresent and top of mind.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point …

Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram?

In the past few years, mobile has risen to become the most dominant form of media consumption. With this change in consumer behavior, platforms like …

How to Create an Effective Digital Video Campaign That Actually Converts Customers

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media …

Marketing

5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018

Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction.<p>Take the millennial segment of 18- to 34-year-olds. At …

Marketing

Instagram Unleashes the Ultimate Weapon for Marketers

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands.<p>The new …

Social Media

Influencers' Top Social Networks for 2018

Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.<p>The report …