chuck welz

6 Flips | 1 Magazine | @ctwelz | Keep up with chuck welz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “chuck welz”

Welcome to the Next Generation of Flipboard

Inside Flipboard / March 27, 2013<p>What’s the only thing better than Flipboard? Flipboard 2.0! It’s a major new edition, with treats for everyone from …

5 Smart Steps To Building Your Brand The Right Way

Would you be proud to wear your company’s identity on a T-shirt?<p>Almost all the entrepreneurs and founders I’ve had the pleasure of working with are brilliant in their own unique way. They see a problem or gap in the market, and they create a compelling product, technology, or service for an unmet …

The Coming C-Change in Customer Behavior

When was the last time you researched customer segmentation for your business? When was the last time you reviewed your customer’s decision …

Social Marketing

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.<p>Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a …

3 Marketing Traps To Avoid In A Digital Age...

When big brands stumble: Starbucks and Toyota on hyper-transparency

Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be "hyper-transparent" about their social impact in a speech at the We First Social Branding Seminar in Los …