chuck welz

6 Added | 1 Magazine | @ctwelz | Keep up with chuck welz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “chuck welz”

Welcome to the Next Generation of Flipboard

Inside Flipboard / March 27, 2013<p>What’s the only thing better than Flipboard? Flipboard 2.0! It’s a major new edition, with treats for everyone from …

5 Smart Steps To Building Your Brand The Right Way

Would you be proud to wear your company’s identity on a T-shirt?<p>Almost all the entrepreneurs and founders I’ve had the pleasure of working with are brilliant in their own unique way. They see a problem or gap in the market, and they create a compelling product, technology, or service for an unmet …

8 Keys To Creating An Emotional Connection Between Products And People

Woodshop’s Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.<p>Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a …

Street Photography

3 Marketing Traps To Avoid In A Digital Age...

When big brands stumble: Starbucks and Toyota on hyper-transparency

With more attention on everything from supply chain to product development to social media, are the days of hiding business failures over?<p>Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged …