Clifford Pollack

7 Flips | 1 Magazine | 13 Followers | @ctcliff | Keep up with Clifford Pollack on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Clifford Pollack”

Chicago AMA | Harrah's Mary Riley | Personalizing the Loyalty Experience

Starbucks Plans to Double Loyalty Card Membership By End of 2013

Starbucks plans to double its loyalty card membership by the end of this year, according to Adam Brotman, the company’s chief digital officer.<p>During …

The Challenge to Define Loyalty

ORLANDO -- The challenge right now is to define loyalty, according to Mark Johnson, CEO and Chief Marketing Officer for Loyalty 360, during his …

A House Divided Will Never Brand Why Loyalty Demands Better Connections PODCAST

I’d feel compelled to apologize to Abraham Lincoln for my title, but he didn’t originate the other, more common use of this phrase. You see, “a house …

Three reasons customer experience initiatives fail

• <b>Companies don’t start with the end in mind</b> – Journey maps can be an effective planning tool. With a solid understanding of customer moments of truth …

Suggested Readings Small Businesses Chase Mobile Customers

In life as in business, there are a few no-brainer concepts that make dollars and sense (Pun intended). Taking the mobile plunge is no longer just a …