Social Media 101

By Omkar Mishra | Informative and latest content related to Social Media Marketing and Listening

Facebook’s new ‘like’ buttons have a hidden agenda

For years people have clamored for Facebook to add a “dislike” button alongside its iconic like button.<p>That was never going to happen, for reasons I’ve explained.<p>Instead, in October the company began testing a suite of six emoji complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” …

Facebook

Time To Rethink Social Media Metrics?

by<p><i>We thought it was useful to take another look at Sean Hargrave's recent discussion on how metrics affect the way social media is rated:</i><p>You can't …

Marketing

5 services to boost your social media engagement

If you run a business, you probably know that social media is becoming an increasingly valuable tool for growth. Use it well and you’ll see more customers and sales. The more connected on social media your business is, the more your brand could be worth.<p>Beyond platforms, there’s now a market that …

Social Media Marketing

Facebook Ads Are About to Get a Lot More Annoying

On Friday, Facebook announced a major update to the way its mobile users see ads.<p>The social media company officially launched its Canvas platform, …

Facebook

10 need-to-know Instagram facts (+ 4 steps to a winning Insta-marketing strategy)

The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing.

Facebook Organic Reach - How to Increase It ?

Are you noticing that fewer and fewer of your Facebook fans are seeing your content i.e. your <b>Facebook organic reach</b> is going down ?<p>Well, you’re not …

Why Are There So Many More Ads on Instagram?

<i>This</i> <b>post</b><i> originally appeared on</i> <b>Business Insider</b><b>.</b>If you use Instagram frequently, you will have probably already noticed a massive increase in the …

Advertising

Twitter Has Stopped Showing Ads to Some of Its Most Valuable Users

Twitter wants them to stick around and keep making #content.<p>Twitter makes its money by showing ads to its users.<p>But not all of its users: For the past few months, the social media company has stopped displaying ads, or has dramatically reduced the number of ads it displays, to a small group of some …

Twitter

Examining the Current State of Social Marketing (Infographic)

Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based …

Social Media Marketing

9 Smart Reasons You Need to Be Using Facebook Ads Now

Here's why Facebook ads will make your business extremely successful in 2016.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the First 90 Days count by joining the conversation on social media with the</i> …

Digital Marketing

Facebook Audience Optimization: Better Engagement and Insights for Pages

Facebook has launched Audience Optimization to benefit brands in two primary ways:• Help reach the people most likely to engage with content; …

Internet Marketing

The 4 Biggest Mistakes You're Making on LinkedIn

The social networking site should be used for hiring, not raising brand awareness.<p>LinkedIn may be the ultimate business social networking site, but that doesn't mean you know how to use it.<p>For starters, many people use LinkedIn to maintain contact only with people in their professional networks. …

LinkedIn

Instagram Is Showing You a Lot More Ads Than It Used To

Here's a chart to prove it.<p>You haven’t been imagining it — Instagram is showing you more ads. A lot more ads, actually.<p>Instagram cryptically announced back in June that it was going to start serving more ads, and then it launched an ads API in August to let third-party companies sell ad vacancies …

Instagram

Hidden Facebook tricks you need to know

More than 1 billion people use Facebook every day. Here are a few tricks that most people don't know when it comes to privacy protection.<p><i>Produced by Eames Yates</i>

Here’s What Facebook Knows About Young People And Money

They’re scared of debt, and not big fans of investing (unless it’s done by robots).<p>Facebook knows a lot about young people — information it gathers and analyzes to shape its product and to let advertisers know who they can reach. On Monday, the company is sharing a snapshot of that knowledge, …

Personal Finance

Most of your Facebook friends couldn't care less about you

Even if you have thousands of Facebook friends, you can probably only count on a handful in a pinch, according to a new study. The author, anthropologist Robin Dunbar, should know. He's the guy who came up with Dunbar's number, which shows that in the real world, people can only maintain about 150 …

Facebook
Golden State Warriors

Five things great brands will do differently on social media in 2016

It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing<p>Social channels have become walled gardens, offering meaningful mobile reach and relative safety from fraud and adblockers. Ironically there’s …

Social Media Marketing

Does Twitter’s New Share Button Mean Less Sharing? The Data Suggests So: Here’s What You Can Do About It

Social networks are always making updates and tweaks to their platforms.And in a recent update, Twitter removed share counts from their Tweet …

Social Media Marketing

How to Gain 100k Monthly Twitter Impressions

Twitter offers a chance for brands to actively engage and interact with audiences in 140 characters or less. To say that it’s an effective method of …

Social Media Marketing

How to Target Your Most Loyal Website Visitors With Facebook Ads

Have you ever wanted to target your most loyal website visitors with Facebook ads? Here's a possibly insane way to do it with Website Custom …

Digital Marketing

Facebook Custom Conversions: A Beginner’s Guide

Facebook rolled out Custom Conversions for tracking and optimization. While confusing and currently limited, they are very helpful. Here's a guide...

Internet Marketing

A Case for Social Selling: How It Can Increase Revenue, Productivity & More [Infographic]

Discover the powerful numbers behind the role of social media and social selling in the modern sales process.

Productivity

7 Tips to Boost Your Business's Social Media Strategy

Over 46 percent of the Earth’s population uses the Internet. Today, a lion’s share of that Internet usage is done through social media networks. As …

How to Use Infographics in Your Social Media Marketing

Content, content, content. The ever so tedious but necessary element in social media marketing. A good way to create content, generate interest or …

Social Media Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016

After predicting changes for Facebook and Twitter, we’ve decided to combine a few of the visual based social networks together.<p>Looking at Instagram, …

21st Century

Facebook may soon let you search individual profile pages (Updated)

<i>Update: Friday, 12:33 p.m. ET:</i> A Facebook spokesperson provided the following statement on the profile search feature:<p><i>Facebook says it's a small pilot program going around the U.S. for iPhone and desktop and that users have requested an easier way to search for posts within a person's profile. The</i> …

Facebook

You can now add a Facebook profile filter to show solidarity with Paris

In the wake of the Paris attacks yesterday, Facebook has been quick to surface some of its tools to help users alert their friends and family of their safety. Now, everyone around the world can also show support by adding a French flag filter to their profile photos.<p>The filter is similar to what …

Facebook