Search Engine Optimization 101

By Omkar Mishra | Informative and latest content related to the world of search #SEO

How to Build an SEO Optimized Web Page

If you viewed a web page, would you know if it’s optimized for SEO? Does it have all the attributes we know Google looks for in a page?Just look at …

SEO

Is CTR A Ranking Factor In Organic Results?

Contributor Bartosz Góralewicz shares the results of an experiment he conducted that suggests click-through rate (CTR) from search is not a ranking …

Don’t Be Left Behind: 4 Google Patents That Could Shape the Future of SEO

What would you do if you could go back in time 10 years?<p>You know, back when search engine optimization was primitive and building a few links could …

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking - Whiteboard Friday

There's no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it …

The Meta Referrer Tag: An Advancement for SEO and the Internet

The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, …

How to Easily Track Your On-Page SEO Strategy [Free Excel Template]

The On-Page SEO Cheat Sheet

Over the past few years, Google has released several updates to their search engine algorithm, of which Panda, Penguin and Hummingbird were the …

SEO 2015: Is Your Business Ready For Mobile Video Advertising?

The demand for all things mobile is not only evident in today’s culture – it’s become indispensable. It’s sort of difficult to imagine a time when we …

Google Showing Reviews Snippets About Products In Knowledge Panels

en_US<p>article<p>Quotes pulled from reviews provide feedback on specific product …

So HOW Exactly Is Google Using Click-Through Data?

Rand Fishkin was messing with click-through data again a few days agoread more

SEO

Mobile SEO in 2015 — everything you need to know

Google’s latest focus on mobile-friendly search should really come as no surprise, as every year people spend more and more time glued to their smartphones, tablets, and now their wearable devices. What’s more of a surprise, is that many businesses waited until now to begin optimizing their online …

SEO

New to Search Marketing? Here’s How You Get to the Top of Google in 10 Minutes

Search engine optimization is one way to increase your visibility and generate clicks and leads with search marketing.Truth be told, it’s the hard …

SEO

Google’s “Mobilegeddon” severely impacting blogs and digital content

The impact of Google’s “Mobilegeddon” has been significantly greater than expected. This per a study from Stone Temple, a Boston-based digital …

SEO

3 SEO Predictions You Need to Know for 2016

Google freaks me out.<p>How about you?<p>It seems like they are always on the verge of making a big search algorithm change.<p>As marketers we feel …

Google Is About to Optimize Search Results For Mobile–Prepare Yourself

If you’ve been putting off updating your website, now’s the time to act.<p>Google is the undisputed king of Internet search, accounting for 75% of searches in the U.S. and a staggering 90% of those in the European Union–so dominant that the EU is set to sue Google for allegedly prioritizing search in …

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Spam Score

Today, I'm very excited to announce that Moz's Spam Score, an R&D project we've worked on for nearly a year, is finally going live. In this post, you …

How to Get On the Front Page of Google Search Results (4 Tips)

Often in marketing, it seems that our priorities are sometimes skewed. When clients say things like “I want to be number one on Google,” we often …

How Much Traffic Will You Lose From The Upcoming Google Mobilegeddon?

April 21st (the day that Google will start using mobile-friendly compliance as a ranking factor in smartphone search) is coming, and if you haven’t …

SEO

SEO from Google’s Direct Answers

Google has started showing Direct answers to questions related to SEO. That has made me wonder how much someone could learn about SEO at Google with …

SEO

4 SEO Data Reports You Haven’t Looked at In a While (and Should)

We marketers are drowning in a sea of metrics. We have more numbers, statistics, analytics, percentages, pie charts, line graphs, and data crunching …

SEO

Google: We Are Not Using Facts For Search Engine Ranking Now

Last week we covered a new research paper Google published on ranking web pages based on facts. It turns out that some people felt that Google may be …

How To Transfer SEO Settings From WordPress Theme To Plugin

In my earlier posts I informed you that I’m breaking up with Thesis theme and migrating to Genesis theme. After using Thesis Theme for 4 years, I …

SEO

How Google Pulls Structured Snippets from Websites' Tables

An article that came out at the beginning of 2015 was intended to (quietly) let people know about what Google had been doing to offer a new form of …

Learning SEO – The Ultimate Resource

Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin.With the right …

SEO

Seven Free SEO Tools You Should Be Using

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton …

How to Defeat Duplicate Content - Next Level

<i>Welcome to the third installment of Next Level! In the previous Next Level blog post, we shared a workflow showing you how to take on your</i> …

SEO Copywriting: How to Write Content For People and Optimize For Google

If you want to build your blog audience, you’re going to have to get smarter with your content.<p><i>One of the biggest challenges that bloggers and</i> …

Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about structuring content, placing content, and …