claudia salazar

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Beautiful Travel Photography by Jonathan Kingston

Jonathan Kingston is a photographer whose mission is to “celebrate what’s right with the world.” Through photography, Jonathan tries to capture the …

Black and White Conversions: An Introduction to Luminosity

A Guest Post by Nick Rains. Warning – the following is quite advanced (even geeky) and I must assume the reader has a working knowledge of channels, …

The Top 5 Disruptions In Digital Media

Earlier this week, at John Battelle’s CM Summit during Internet Week in New York, I had the chance to lead a conversation about the most significant …

The Horizons Tracker How much is an engaged social customer worth? | The Horizons Tracker

Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just …

Why Your Brand Doesn't Need A Unique Selling Proposition

In the 90s Pampers’ ‘unique selling proposition’ (USP) claimed it was driest nappy on the market. Procter & Gamble prided itself on this benefit, …

The Key To Building Loyal Brands...

Why Education is a Powerful Content Marketing Strategy: 17 Examples

I just finished reading this Richard Branson post about following your passions in life. In it, he restates this magnificent quote from Nelson …

"Brand Loyalty" cartoon | Marketoonist

Brand loyalty can be pretty fickle. Marketers often overestimate the motivations of their brand loyalists and how prominent their brands are in their …

Seth's Blog

If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you …

Creating Personal Connection in an Electronically Connected World - Switch & Shift

In today’s technology-fueled world, where email, social media and other forms of electronic communication thrives, are we drawing nearer to each …

Time for a Gut Check?

You’re in your office 10 hours a day, focused on how to get customers to buy more of your products or services. In LRW’s case, we’re in <b>our</b> offices 10 …

Customers

Don't Be Fooled: Social-Media Consumers Aren't in a Relationship With You

The huge clouds of hype around social customer relationships may have led you to buy into the idea that your customer is desperate to begin a …

Future Customer Experience Differentiation Will Require New Operating Models

At some point after their companies find-and-fix the low-hanging fruit that create problems for customers, customer experience leaders hit a wall. …

5 Principles of Convergence: How To Work Better At The Intersection Of Tech, Creativity, And Media

Convergence is both buzzword and marketing reality. Razorfish CEO Bob Lord outlines 5 ways creative companies can adapt to a converging world and create better brand experiences.<p>The word <i>convergence</i> has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, …

Loyal Brands

10 Steps For Building A Social Company Culture That Propels Your Business

Anyone attuned to how social and mobile technology is changing business will have witnessed a clear cycle of adoption over the last few years. First, we saw B2C companies respond to consumer demands for greater engagement across social media channels. Then, B2B companies rose to a similar …

9 Customer-Centric Marketing Lessons from Apple to Zappos - Purple Goldfish Think Tank

Unlocking the Keys to Loyalty and Word of Mouth<p>Today’s consumer is empowered. Companies need to differentiate themselves to stand out in a sea of …

The Mad Billionaire Behind GoPro: The World's Hottest Camera Company

Nick Woodman is 37 years old. His constantly tousled sepia hair and permanent, mischievous half-grin make him look 27. And he acts 17, as I learn 30,000 feet above the Rocky Mountains, after Woodman packed me, his wife, Jill, and a dozen of his favorite colleagues and buds into a chartered …