Adam Hyde

250 Added | 8 Magazines | 2 Likes | 11 Following | @crzylillprchn | Marketing Storyteller Strategist 

The Scientist Who Studied Einstein's Brain Learned That These 5 Factors Make You Smarter

In 1985, we thought Einstein's brain wasn't much different from anyone else's. We were wrong.<p>We still don't completely understand how the brain works and yet we're building machines to replicate it. Our quest to create artificial intelligence has grown into a near-frenzy as we surge ahead with …

The Brain

What's the Difference Between Bread Flour, All-Purpose Flour, Cake Flour, and Pastry Flour? (Phew!)

Yeah, it's kind of a lot. Wondering which of the gazillion flours out there you're supposed to use for what? Let's break it down.<p><i>It's OK: We all make mistakes. But you know what's less OK? Not learning from them. Welcome to Effed It Up, a semi-regular column where you, the Basically reader, write</i> …

Baking

6 easy steps to becoming a social media maven

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

How to Get Free Traffic From Pinterest Search

I am going to come out and say it: <i>Pinterest is the most underrated search engine out there.</i>Yep, Pinterest is a search engine, not just a social media …

Infographics

How to Use Social Media to Promote Your Business--The Right Way

Whether you're using Facebook, Twitter, LinkedIn, Instagram or all of the above, "consistent quality" is the key to making social media work for your company.<p>Consistent quality. That's the secret to promoting any business on social media. The allure of "going viral" is that you can garner attention …

Viral

How to Set Up Facebook Messenger Ads

Do you want to reach more customers and prospects using Facebook Messenger? Have you tried Messenger ads? Messenger ads display inside the Messenger …

Facebook Messenger

Boost the Relevance of Your Content with Benefits and Features - Copyblogger

One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, …

How to Design + Plan a Winning Instagram

Planning a winning Instagram takes time, effort, and skill. Personally, I’m always looking to up my Insta-game. I’m pleased to share an interview …

Marketing

How to Get Real Results (and Sales!) From Facebook Ads

On our latest episode of 'Tough Love Tuesday,' advertising rockstar Amanda Bond will talk live about tricks for closing your next big sale using Facebook Ads.<p><i>Editor’s Note: In "Tough Love Tuesday," our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support,</i> …

Hayao Miyazaki's 50 Favorite Children's Books Are Definitely Not Just For Kids

The first time I saw Hayao Miyazaki's <b>Howl's Moving Castle</b>, I pondered out loud whether it was weird to have a crush on a cartoon character. Howl, with his uncanny brooding abilities, dry sarcasm, and soft spot for Sophie, won me over in a heartbeat. The Japanese film director, producer, …

How to watch every Marvel Cinematic Universe film in the right order

How to watch every Marvel Cinematic Universe film in the perfect order<p>'Captain America: The First Avenger'<p>'Iron Man'<p>'The Incredible Hulk'<p>'Iron Man 2'<p>'Thor'<p>'The Avengers'<p>'Iron Man 3'<p>'Thor: The Dark World'<p>'Captain America: The Winter Soldier'<p>'Guardians of the Galaxy'<p>'Guardians of the Galaxy, Vol. …

4 Tips to Turn Social Media Content Creation Into a Full-Time Career

What you can learn from this Instagram superstar.<p>The popularity of social media as an effective marketing channel has created opportunities for many to turn content channels into full-time careers.<p>Building a large following of loyal and highly engaged followers presents you with two monetization …

A Refresher on A/B Testing

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having to rely on one’s instincts. One of the most common methods, particularly in online settings, is …

This New Data Will Make You Rethink How You Write Headlines

Here are 10 ways to write headlines that will melt your heart, give you goosebumps, or make you cry tears of joy.<p>Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping on some crappy headline onto that great content.<p>It's mind …

Infographics

Deep South Barbecue Ribs Recipe

Deep South Barbecue Ribs Recipe<p>How to Make It<p>Step 1<p>Preheat oven to 350°F. Pat both sides of slabs dry with paper towels. Using a sharp knife, remove …

A Step-By-Step Guide to Making Frybread

I fell in love with frybread before I’d ever even tasted it. I was a kid, and my parents rented a great movie called <i>Smoke Signals</i> for our family movie night. It’s a lovely, funny story about young Native American adults on a coming-of-age road trip through the American Southwest. (I highly …

Baking

5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume

Just a few years ago, social media was on every digital marketer’s mind as the “big new thing” that was going to transform customer engagement and …

Marketing

RIP command centers: why the couch is the new social media war room

Back in 2013 and 2014, the buzzword that hung on every savvy marketer’s lips was the ‘social media command center’. The idea of gaining real-time …

25 Interesting CMOs Worth Following on Twitter

Get your daily dose of inspiration and information from these leading chief marketing officers.<p>It's really surprising that more chief marketing officers (CMOs) aren't on Twitter.<p>Don't get me wrong - some CMOs totally get it. In fact, this article highlights 25 CMOs that you absolutely should follow …

Marketing

Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social media provides a great space online to be, well, <i>social</i>. That should be obvious, but too many retailers use their social media accounts as …

Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? …

Marketing

Ancient DNA Shows How Cats Took Over The World

They even domesticated themselves.<p>Thousands of years before Hello Kitty and Grumpy Cat, some wild little felines and early farmers made a tacit deal: …

7 classic gothic tales to watch before you see The Beguiled

With its potent Southern gothic imagery, its psychosexual tension, and Colin Farrell’s bellowing about “vengeful bitches,” Sofia Coppola’s <i>The …

Twitter bots get enterprising, courtesy of Sprout Social

These days, the idea of bots on Twitter might be associated more with accounts that auto-Tweet, auto-like, and auto-retweet messages, or are corralled into large armies that follow people and do other things en-masse. But as the idea of artificial-intelligence- driven messengers starts to take hold …

Watching Cartoons Has Helped Me Manage My Mental Illness

Animated series have become my unlikely ally in fighting depression and anxiety.<p>More than six years ago, I was diagnosed with generalized anxiety disorder and depression. The traditional approaches ― exercise, journaling and breathing skills ― have helped, as has medication. And I watch …

Crock Pot BBQ Beef Brisket

This easy crock pot beef brisket makes fabulous sandwiches. Shred the tender brisket and add barbecue sauce for a delicious meal. The brisket would …

We Mean Business: Twelve Agents Who Want to Read Your Work

To say there are a lot of literary agents out there is an understatement—almost like saying there are a lot of writers looking for an agent (but not …

How To Use Instagram To Build Your Brand

Instagram recently passed 700 million monthly active users and is currently the most popular social media platform for Generation Z with over 59% of the cohort using it. With such massive growth, this platform is hard for any brand to ignore its power. But as people and companies launch their …

Marketing

5 Keys To Authentic Leadership

What are some ways you can improve as an authentic leader?<p>To some people, the term “authentic leadership” causes them to roll their eyes. They dismiss the concept of authentic leadership as something typically espoused by a motivational do-gooder, or someone who isn’t connected to the reality of …

Self-improvement

5 Books Aspiring Comics Creators Ought to Read

Whether you’ve got a collection of long boxes in the basement or are just getting into sequential art through a tablet app, you might have …