Brian Crosley

20 Flips | 5 Magazines | 1 Like | @crosley22 | Keep up with Brian Crosley on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brian Crosley”

How To Design Websites That Mirror How Our Eyes Work

Site layout affects conversions, so it’s important to know the value of your on-screen real estate. Take <b>Freespee</b> as an example. After redesigning their site into the above version, subsequent A/B testing revealed that they could increase their phone conversation rate by 30 percent for the same ad …

The 4 Weapons Of Exceptional Creative Leaders

By Charles Day9 minute Read<p>For the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are …

Making Virtual Teams Work: Ten Basic Principles

Consider this now familiar view from the field:<p><i>“I’ve run a virtual team for the past 18 months in the development and launch of [a website.] I am located in Toronto, Canada. The website was designed in Zagreb, Croatia. The software was developed in St. John’s, Newfoundland; Zagreb, Croatia; Delhi,</i> …

Why Teaching Makes You Smarter

We tend to think of thinking as something super solitary–but as Annie Murphy Paul observes in the Brilliant Report, cognition is a two-way street.<p>How so?<p>“Students enlisted to tutor others,” Paul reports, “work harder to understand the material, recall it more accurately and apply it more …

We All Need Friends at Work

Survey after survey shows that employee engagement at work is at an all-time low. One way to help improve engagement at work is to foster friendships. We all know them: the good old fashioned friendships created when we chit-chat, hang-out, joke, and have fun with co-workers.<p>Tony Hsieh, the CEO of …

How To Schedule Your Day For Peak Creative Performance

Are you a certified organizational ninja? It’s okay, nobody is–so steal this idea from career kickstarter Amber Rae, who shares her “Work, Play, Fit, Push” framework for getting things done while staying inspired.<p>About four years ago I started working for myself. I wanted the freedom and …

Good Companies Are Storytellers. Great Companies Are Storydoers

Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in business, I find this very encouraging. For all companies, having a story and knowing that story are crucial …

How Criticism Creates Innovative Teams

It’s tough to find examples of successfully challenging the boss, even tougher to find stories of leaders who specifically ask to be challenged. The most common is a tale of Alfred P. Sloan at General Motors. During a meeting in which GM’s top management team was considering a weighty decision, …

6 Tips for Creating Amazing Content

Content marketing can be extremely effective, but only if you know how to create compelling content. Here are six tips.<p>The great thing about marketers is that they love to write about themselves. So you can just imagine how happy they are now that content marketing is the hot trend for success. For …

Innovation Isn’t an Idea Problem

When most organizations try to increase their innovation efforts, they always seem to start from the same assumption: “we need more ideas.” They’ll start talking about the need to “think outside the box” or “blue sky” thinking in order to find a few ideas that can turn into viable new products or …

Five Ways to Innovate Faster

One of the most common complaints senior executives have about disruptive innovation is its seemingly snail-like pace. How is it, they wonder, that it takes us forever to pursue ideas that promise to create new markets when the world seems to be innovating at a dizzying pace?<p>This frustration is …

Three Qualities Every Leader Needs to Succeed on a Team

“I want your help developing my direct reports into stronger leaders,” John* the new CEO of Fasseni, a $350 million technology company, told me several years ago.<p>Initially, I approached the request like any consultant might.<p>First, I asked John why he wanted my help. He told me that Fasseni had …

The most important managerial skill

Many books have been written about the skills and personality traits that express themselves in truly great managers. And I’ve read none of them.<p>But …

4 Keys to Coaching Underperforming Employees

Dealing with an employee who's struggling to keep up? These 4 simple steps will help you make your team stronger.<p>Winning leaders are those who coach good employees to become better people. These leaders equip their teams for success at work and at home.<p>Occasionally, though, leaders can get so …

4 Strategies That Inspire Creativity

The experience of the greatest of the Medici patrons shows how true creativity blooms.<p>At the age of 20, Lorenzo the Magnificent was the most powerful and wealthiest man in 15th century Europe. His father, Piero di Cosimo de' Medici, had recently died and left him the Medici bank along with the …

Three Differences Between Managers and Leaders

A young manager accosted me the other day. “I’ve been reading all about leadership, have implemented several ideas, and think I’m doing a good job at leading my team. How will I know when I’ve crossed over from being a manager to a leader?” he wanted to know.<p>I didn’t have a ready answer and it’s a …

6 Steps For Successfully Bringing Change To Your Company

There’s a right way and a wrong way to push for organizational change. Here’s how to avoid backlash, and get everybody involved in the process.<p>In working with organizations over the years, we’ve observed a leadership pattern that sabotages change. It occurs when senior leaders, who have been …

10 Things Extraordinary Bosses Give Employees

Good bosses care about getting important things done. Exceptional bosses care about their people.<p>Good bosses have strong organizational skills. Good bosses have solid decision-making skills. Good bosses get important things done.<p>Exceptional bosses do all of the above--and more. Sure, they care …

What Really Sets Leaders Apart

A five-year-old's astute observation gets right to the point of what separates true leaders from mere managers.<p>Coach and consultant Bill Treasurer has been teaching leadership development and studying leadership models for 20 years. But he says he learned a valuable lesson when his five-year-old …

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.<p>Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with …