Marketing Trends

By CreativeLighthouse | Dodatkowy opis

How to Build a Social Media Marketing Plan for 2018

It's a crowded social media landscape. Here's how to plan for 2018 and get ahead of the pack.<p>Let's face it: being a social media marketer developing a marketing plan for 2018 is not exactly in an easy position. After all, the techniques we use to reach customers are changing at a breakneck pace. …

Apple's New FaceID Might Make It Easier For Police To Access Your iPhone X

Apple revealed its new FaceID today in the Steve Jobs theater on its campus in Cupertino, California. Law enforcement officials who have had trouble unlocking Apple phones in the past must be salivating at the news.<p>While in one way FaceID is more secure than the company’s TouchID, which uses your …

Face ID

Alibaba introduces cashier-less offline retail concept

Chinese e-commerce giant and data technology provider Alibaba Group aims to revolutionize offline retail spaces through a new technology that will …

eCommerce

A Realistic Look at Social Media Marketing in 2017

Are you one of the thousands of brands getting overshadowed by businesses that are Insta-famous? You don’t have to get lost in the shuffle on social …

Social Media Marketing

Demand For Digital Marketing Skills Outstrips Supply

Digital Marketing Vs. Traditional Marketing: Which One Is Better?<p>What's the difference between digital marketing and traditional marketing, and why …

10 Things Modern Digital Commerce Players are Doing To Thrive and Survive

The future of commerce is already unfolding. Even though everyone says, “yes we know the world is changing,” I don’t believe that executives have …

Customer Experience

Five Retail IoT Use Cases, When Retailers Finally Get Around to IoT

Industry pundits have been talking about the Internet of Things, well, since the Internet. But it’s taken us almost 20 years since that time to get to where we can start talking about real solutions and real value. Part of the challenge has been on the technology side, just figuring out mobile and …

Internet of Things

Amazon Contemplate Forces You to Think Twice About Your Amazon Purchases

Chrome: Amazon makes it convenient to buy just about anything, but if you’re on a budget, the site might be <i>too</i> tempting sometimes. That’s where …

Amazon

How Sears went from retail icon to empty stores

The biggest story in retail is the slow downward spiral of Sears. From America's golden retailer to stores in complete disarray, there's a variety of factors that contribute to this downfall. Senior Correspondent Hayley Peterson and other Business Insider reporters explore the biggest factors that …

What does the store of the future look like?

Following Amazon Go, four industry experts share their views on what lies ahead for bricks-and-mortar retail<p>No check-out staff. No queueing. Amazon’s new physical grocery store which enables shoppers to effectively grab and go, stunned consumers and the retail industry alike. So, will robots be …

Trends

Google announces its top searches for 2016

If you think Americans were most interested in the election or the Olympics in 2016, you would be mistaken. It turns out the most-searched query on …

Pokémon Go

Google, democracy and the truth about internet search

Tech-savvy rightwingers have been able to ‘game’ the algorithms of internet giants and create a new reality where Hitler is a good guy, Jews are evil and… Donald Trump becomes president<p>Here’s what you don’t want to do late on a Sunday night. You do not want to type seven letters into Google. That’s …

Censorship

Marketing Predictions From CEOs, CMOs And Authors For 2017

What are the top predictions for marketers heading into 2017? To find out, I turned to CEOs, Presidents, CMOs and authors.<p><b>Artificial Intelligence will Create New Categories, Like B2B Business Concierge</b> <i>Chris Golec, Founder & CEO,</i> <i>Demandbase</i><p>In 2017, AI will allow marketers to create highly …

Marketing

4 Myths CEOs Believe About Marketing

Stop letting these all-too-common misconceptions guide your strategy.<p>As the CEO of the company, you likely know your product, service offerings, and overall growth plans inside and out. But do you know how well the story of your brand is being positively and accurately perceived and portrayed?<p>When …

Marketing

The Revolutionary Way to Advertise On Social Media

Meet Plotagraph: The animated photography tool that will turn your Instagram marketing upside down<p>Getting your photo noticed in a sea of social media photos, is much like finding the needle in the haystack. There's only so much you can do with the photo itself, to grab a viewers' attention, and …

Social Media Marketing

The Power of Radio Station Logos

How recognizable is your station logo?<p>Like a <b>Rorschach inkblot test</b>, could your audience recognize your station by just looking at the outline or …

Campaigns Worth Knowing: HSBC, IBM and Piaget

Since we expanded our team in Europe, we’ve been talking with brands and agencies across the continent. From France and Luxembourg to Germany and the UK, every market is unique and runs its own set of advertising campaigns. With over 20 million active Flipboard readers (and counting) based in …

Twitter's Newest Marketing Move Is Brilliant

Twitter's deal with PepsiCo for Promoted Stickers is eerily similar to native advertising. Image source: Twitter.<p>Social media has always been an odd business. Unlike other media types -- television, radio, and traditional print -- where content is provided by paid employees or compensated …

GM, Cisco, and the connected vehicle

Nobody Is Going To Follow Your Brand On Social Media (And Here's Why That's Okay)

The first step is understanding your goals as a business.<p>Nobody is going to follow you on Instagram. Or Facebook. Or Pinterest. Or Twitter. Do you know why? Most people don't.<p>In today's world, social media is the "shiny new toy"--just like radio was in the 1920s, and television in the 1950s, and on …

Marketing

4 Rules Brands Need To Know About Storytelling

For a long time, marketing was driven by taglines—short, evocative slogans that captured the essence of a brand’s message. Nike encouraged us to “Just Do It,” while Apple inspired us to “Think Different.” Miller Lite simply had to say, “Tastes great, less filling” and product flew off the …

Storytelling

How Brands Like Budweiser Are Reaching Country Music’s Increasingly Diverse Fan Base

The country music fan base is growing by leaps and bounds. The annual CMA Music Festival in Nashville in June set attendance records, with an average …

Advertising Industry
Virtual Reality

The logos of these 19 huge companies have changed beyond recognition since they launched

Every few years, major brands will make small or large adjustments to the designs of their logos.<p>By comparing the original logo to its most recent version, we can learn important lessons about a brand's roots and its arc of progression.<p>We compiled a list comparing the first logos of 19 of the …

China's Huawei 'Growing Up' To Become The World's No. 1 Smartphone Brand

Dumping their previous business model of flooding the planet with cheap, unbranded cellphones, China’s Huawei has risen to become a globally recognizable brand and a serious contender for Apple and Samsung. Advancing rapidly into new markets worldwide, Huawei is now the world’s number three …

Gear & Gadgets

Comcast buys DreamWorks Animation for $3.8 billion

Comcast has purchased movie studio DreamWorks Animation (DWA) for $3.8 billion.<p>The deal, announced on Thursday morning, will bring a sizable library …

Animation

Here's how marketers are using different mobile technologies to reach consumers

Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account for more than one-third in the second half of the year. Despite this growth, mobile ad spend still …

Coca-Cola Unifies Its Brand Worldwide With New Design Language

Now, Coca-Cola, Diet Coke, Coke Zero, and Coke Life will have the same retro look.<p>Last night in Mexico City, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will share a single branded …

Identity

The Secret of Million-Dollar Brands Is Their Cult-Like Following

When you think about some of the world’s greatest brands and most successful entrepreneurs, they all have one thing in common -- a cult-like following. When Apple releases a new iPhone, there are people lined up for days outside of Apple stores all over the world. When Malcolm Gladwell releases a …