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Don't Look for a Great Idea. Look for a Good Problem

To create anything that is truly pathbreaking, you need to look for it in new places<p>At the center of every significant innovation is always an idea. Clarence Birdseye's idea about freezing fish revolutionized the food industry and American diets. Charles Schwab's idea about flat commissions changed …


The inside story of how Amazon created Echo, the next billion-dollar business no one saw coming

When Amazon executive Dave Limp first saw the pitch for the product that would become Echo in 2011, his main reaction was doubt.<p>"This is going to be hard," Limp recalls thinking. "It foretold a magical experience. But it would require a lot of inventions."<p>The reaction was understandable given the …


Rethink Breast Cancer presents: Your Man Reminder


Gatorade's tremendous Peyton Manning NFL Draft ad hits you right in the feels

Gatorade dropped an ad starring Peyton Manning on Thursday morning, timed to coincide with the NFL Draft later that afternoon. Manning, the top …

Peyton Manning

Heineken India - Viral Campaign 2013

Coca cola Creates First Ever Drinkable Advertising Campaign

Imagine The Possibilities | Barbie

This unofficial Tesla commercial is jaw-dropping

Tesla famously doesn’t do any advertising, instead opting to devote every spare dime it has towards R&D and capital expenditures. All the same, with …

The 12 Super Bowl commercials you need to watch again


Fake Tesla ad nails the promise of Elon Musk's electric cars

Talk to an owner or fan of the Tesla automobile brand and you'll soon realize that you're talking to someone who believes they're pioneering the …

Tesla Model S

Tide to Go Talking Stain

Graffiti - Pfizer commercial

Making Every Drop of Water Count

Very clever commercial

New Ad for Silverado Scores Again for Chevrolet's 'Real People' Campaign

College-bowl watchers this weekend are among the first being treated to one of the best TV ads yet to come out of Chevrolet’s highly engaging “Real People, Not Actors” campaign that has been using ordinary consumers to underscore feature-by-feature advantages of various Chevy vehicles over the …


4 Clever International Commercials

Microsoft Employees Storm an Apple Store in This Surprising New Ad

Microsoft and Apple have a long history of testy ads ridiculing each other’s products. So you might think a commercial in which dozens of Microsoft …

This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

<i>Great. Greater. Greatest.</i> Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's …

Advertising Industry

Audi Vs BMW billboard wars

Honda Civic Commercial

Fun turkish bank Commercial - TV5newschannel

Agence H for Citroen: Baby

Ikea pranked Apple, the power of a bookbook!!