Advertising

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Here are all the best Super Bowl commercials in one place

The Super Bowl: the one time of year people not only tolerate but actively seek out commercials.<p>Hell, if you're a cord-cutter or DVR owner with an ad …

Advertising

Coca-Cola Invented a Bottle That Takes Selfies, Because We Really Needed That

What's better than a selfie stick? A <i>thirst-quenching</i> selfie stick.<p>Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink …

Coca-Cola

Check Out 2016’s Best Halloween Ads and Stunts From Brands and Agencies

Happy Halloween!<p>Agencies and brands are always fond of scare tactics at this time of year. We've been tracking some of 2016's better Halloween …

Advertising

Out-Of-Home Advertising Experiencing A Renaissance

When the Detroit Red Wings want to sell more tickets, celebrate marquee moments, or thank fans, the ice-hockey team turns to digital …

Poignant video campaign shows the power of finishing high school as an adult

Karim has the phrase "without struggle there is no progress" tattooed on his hands. Across his knuckles are two simple words: "Live Life."<p>These …

Education

Want $100K Worth Of Free Ad Space? How Do You Feel About Pornhub And RedTube?

The two adult sites reach 90 million people daily. Now’s not the time to get prudish.<p>Your next ad has the potential to land on two sites that pull in about 90 million daily visitors, collectively. Such marketing wonders can be yours only if you’re cool with those sites being Pornhub and RedTube.<p>The …

Can You Spot the BIG Mistake Gap Made in Their New Ad?

Science buffs are trolling Gap and it is so cute!<p>A bunch of cool shit happened in 1969 — Woodstock, Neil Armstrong's moon walk, the successful implantation of the first artificial heart. All in all, it was a pretty amazing year. Iconic even. It was also the year that Gap was founded. That's why you …

Porsche

How Google’s AdWords facelift could help retailers

Google is revamping the AdWords interface for the first time in 15 years.

Mobile

Amazon's new commercial features a dog willing to do anything to make this baby happy

Amazon might be well on its way to being a gigantic, soulless company hellbent on turning you into a mindless consumer, but it sure knows how to make …

Amazon

Run Fast Enough and Get a Free Pair of Reeboks

The athletic shoe company recently hosted a fun marketing stunt in Stockholm.<p>Had you been in Stockholm last weekend, you could have taken a Reebok …

Shoes

Why Apple is rebooting its 'game-changer' billboard ads

Apple released the latest round of its "World Gallery" campaign earlier this week.<p>Most consumers probably know it better as the "Shot on iPhone" campaign — having seen one of Apple's 10,000+ billboards across 25 countries showcasing the amazing photographs real people managed to shoot on their …

Advertising

These billboards that track your movement are drawing comparisons to 'Minority Report'

A new set of billboards that use data from mobile phones to track what people do once they pass an outdoor ad is drawing comparisons to the film “Minority Report."<p>The technology, developed by Clear Channel Outdoor Americas in partnership with several carriers including AT&T, would be very useful …

Privacy

Google Deprecates Sidebar Text Ads from Search Results –– What a Retail Advertiser Needs to Know

As of Feb. 19, 2016, Google has stopped displaying text ads in the sidebar for desktop searches. The total number of text ads that can appear on a …

SEO

Google is removing ads from the right-hand side of search results

The company says it will "continue to make tweaks"<p>Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by <i>The SEM Post</i> with Google later confirming the …

Google

Advertisers are the Real Super Bowl Losers

The Carolina Panthers weren’t the only losers in Super Bowl 50.<p>Once again, the marketing profession lost!<p>As football fans and fans of our marketing …

5 Things You Won’t Believe About Programmatic Advertising

Brands and agencies alike certainly appreciate the efficiency that programmatic brings from a pricing standpoint. They also like its scalability, the …

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its …

Advertising

Why Jeep's $10M Super Bowl Ad Only Used a Third of the Screen

Jeep's quiet "Portraits" ad was among the most memorable spots during the Super Bowl, and not just because it featured a montage of black-and-white …

Super Bowl Ads

Peyton Manning and Budweiser: 5 facts to know

Peyton Manning

Here's why Peyton Manning embarrassed everyone with his Budweiser marketing

At this point in American history — saturated with brands as we are, savvy about all the advertising tricks — there is no product placement that can …

Denver

Watch all Super Bowl 50 commercials that are on the Internet already

Feb 08,2016<p>Per the usual these days, companies began rolling out their full Super Bowl commercial campaigns early this year. Here’s a list of all the ads that were released online prior the big game. For a full list of the Super Bowl 50 commercials as they air, visit USA TODAY Ad Meter.<p>Click to …

Advertising

Here Are the Tech Companies Breaking the Bank for Super Bowl 50 Ads

According to estimates, 30 seconds will cost each company about $4.8 million.<p>If there’s one thing tech likes, it’s scale. And what has more scale than the Super Bowl? It’s a really big audience, all in one place, riveted to the screen.<p>That’s why Internet companies are willing to toss aside their …

Advertising

Get a sneak peek at this year's Super Bowl ads

Advertising

At least eight automakers lined up for Super Bowl ads

Advertising

Super Bowl Ad Tracker: Everything We Know About 2016’s Commercials

Welcome to Adweek's Super Bowl Ad Tracker for 2016, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating …

Advertising

The 2015 Awards Report: See the World's Most Creative Agencies, Campaigns and Clients

Procter & Gamble Co.<p>Most Awarded Advertiser<p>Procter & Gamble rose to the #1 spot this year, buoyed largely by the performance of Always' "Like a …

Advertising

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

After rising to renown largely thanks to its provocative Super Bowl commercials, GoDaddy is now grabbing headlines after announcing it will not run an ad during this year’s big game. This will be the first time in a decade that the web hosting company has bowed out.<p>Phil Bienert, GoDaddy’s CMO, …

Advertising