Advertising

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The best advice from 2018 commencement speeches

From Ronan Farrow to Abby Wambach, here are some words of wisdom that can motivate you, whether you’re a recent graduate or not.<p>When you’re starting something new, it can help to hear from someone who’s been there before. That’s the gist of commencement speeches. Speakers often share their personal …

Boston Marathon

New Media vs. Old-School Media Companies

Silicon Valley is disrupting television, turning up the pressure on old-school media companies that have been slow to keep up with shifting consumers …

Bless This Designer for Remaking Famous Logos to Teach Us Which Fonts They Use – Adweek

You know the logos, but do you know the fonts?<p>That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. …

Typography

Here are all the best Super Bowl commercials in one place

The Super Bowl: the one time of year people not only tolerate but actively seek out commercials.<p>Hell, if you're a cord-cutter or DVR owner with an ad …

The Worst Super Bowl Ads of All Time

<i>Forbes</i> asked an esteemed panel of industry insiders--including including Charles R. Taylor, marketing professor at Villanova School of Business, Bob Horowitz, president of Juma Entertainment and executive producer of the annual CBS show “Super Bowl’s Greatest Commercials,” Ryan Aynes, co-founder …

Coca-Cola Invented a Bottle That Takes Selfies, Because We Really Needed That

What's better than a selfie stick? A <i>thirst-quenching</i> selfie stick.<p>Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink …

Check Out 2016’s Best Halloween Ads and Stunts From Brands and Agencies

Happy Halloween!<p>Agencies and brands are always fond of scare tactics at this time of year. We've been tracking some of 2016's better Halloween …

Out-Of-Home Advertising Experiencing A Renaissance

When the Detroit Red Wings want to sell more tickets, celebrate marquee moments, or thank fans, the ice-hockey team turns to digital …

Mobile Devices

Poignant video campaign shows the power of finishing high school as an adult

Karim has the phrase "without struggle there is no progress" tattooed on his hands. Across his knuckles are two simple words: "Live Life."<p>These …

Want $100K Worth Of Free Ad Space? How Do You Feel About Pornhub And RedTube?

The two porn destinations are teaming up for an advertising contest aimed at plucky startups and entrepreneurs. The grand prize: An ad allowance …

Can You Spot the BIG Mistake Gap Made in Their New Ad?

Science buffs are trolling Gap and it is so cute!<p>A bunch of cool shit happened in 1969 — Woodstock, Neil Armstrong's moon walk, the successful implantation of the first artificial heart. All in all, it was a pretty amazing year. Iconic even. It was also the year that Gap was founded. That's why you …

Porsche has developed a holographic ad to convince you to buy its 911

Porsche is using holograms to get people to buy its $80,000 sports car.<p>Porsche is running what the company says is the “the world’s first interactive hologram print ad” in the April issue of Fast Company magazine. The ad was developed by Cramer-Krasselt, an advertising agency.<p>Here’s how it works: …

How Google’s AdWords facelift could help retailers

Google is revamping the AdWords interface for the first time in 15 years.

Amazon's new commercial features a dog willing to do anything to make this baby happy

Amazon might be well on its way to being a gigantic, soulless company hellbent on turning you into a mindless consumer, but it sure knows how to make …

Amazon Prime

Run Fast Enough and Get a Free Pair of Reeboks

The athletic shoe company recently hosted a fun marketing stunt in Stockholm.<p>Had you been in Stockholm last weekend, you could have taken a Reebok …

Why Apple is rebooting its 'game-changer' billboard ads

Most consumers probably know it better as the "Shot on iPhone" campaign — having seen one of Apple's 10,000+ billboards across 25 countries showcasing the amazing photographs real people managed to shoot on their iPhones. The photos also appeared across newspapers, magazines, online, and in a set …

Advertising

These billboards that track your movement are drawing comparisons to 'Minority Report'

A new set of billboards that use data from mobile phones to track what people do once they pass an outdoor ad is drawing comparisons to the film "Minority Report."<p>The technology, developed by Clear Channel Outdoor Americas in partnership with several carriers including AT&T, would be very useful …

Google Deprecates Sidebar Text Ads from Search Results –– What a Retail Advertiser Needs to Know

As of Feb. 19, 2016, Google has stopped displaying text ads in the sidebar for desktop searches. The total number of text ads that can appear on a …

Google is removing ads from the right-hand side of search results

The company says it will "continue to make tweaks"<p>Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by <i>The SEM Post</i> with Google later confirming the …

Advertisers are the Real Super Bowl Losers

The Carolina Panthers weren’t the only losers in Super Bowl 50.<p>Once again, the marketing profession lost!<p>As football fans and fans of our marketing …

5 Things You Won’t Believe About Programmatic Advertising

Brands and agencies alike certainly appreciate the efficiency that programmatic brings from a pricing standpoint. They also like its scalability, the …

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its …

Why Jeep's $10M Super Bowl Ad Only Used a Third of the Screen

Jeep's quiet "Portraits" ad was among the most memorable spots during the Super Bowl, and not just because it featured a montage of black-and-white …

Peyton Manning and Budweiser: 5 facts to know

Peyton Manning really likes Budweiser. He mentioned beer twice Sunday night shortly after winning his second Super Bowl.<p>When CBS reporter Tracy Wolfson asked whether he would retire Manning responded: “I’ll take some time to reflect. I’ve got a couple of priorities first. I want to go kiss my wife …

Here's why Peyton Manning embarrassed everyone with his Budweiser marketing

At this point in American history — saturated with brands as we are, savvy about all the advertising tricks — there is no product placement that can …

NFL

Watch all Super Bowl 50 commercials that are on the Internet already

Per the usual these days, companies began rolling out their full Super Bowl commercial campaigns early this year. Here’s a list of all the ads that were released online prior the big game. For a full list of the Super Bowl 50 commercials as they air, visit USA TODAY Ad Meter.<p>Click to vote in 2016 …

Here Are the Tech Companies Breaking the Bank for Super Bowl 50 Ads

According to estimates, 30 seconds will cost each company about $4.8 million.<p>If there’s one thing tech likes, it’s scale. And what has more scale than the Super Bowl? It’s a really big audience, all in one place, riveted to the screen.<p>That’s why Internet companies are willing to toss aside their …

Get a sneak peek at this year's Super Bowl ads

The countdown to the big game is on, and with less than one week until the gridiron action, marketers are providing details on the commercials they will air on Super Sunday.<p>There will be cute critters, big-name celebs, humorous gags -- and even some somber messages on the small screen. For the 28th …

At least eight automakers lined up for Super Bowl ads

Big audience. Big game. Big risks. Tremendous potential.<p>On Feb 7, at least nine automotive brands enter the toughest, most scrutinized advertising cauldron of the year — Super Bowl 50.<p>Buick joins the game for the first time. While Fiat Chrysler Automobiles, which has made history with some highly …