(And we have the Google data to prove it.) Every designer knows the importance of brand recognition – and car logos are among the most recognisable in …
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The KIA logo debacle
The biggest logo story of 2022 has continued this year. When a brand undergoes a rebrand, some feel legibility is a key issue – something that's proved a problem for car manufacturer, Kia. With last year eliciting 30,000 Google searches in a single month for 'KN logo', it seems some folk are pretty confused by the new mark. Read all about it here, including the best response to the situation we've seen.
Photo: creativebloq.com
A quick and easy fix. Last month we brought you the news that the new Kia logo has led to an inordinate spike in Google searches for 'KN' cars. Yep, …
But “KM cars” looks great. Oh, hang on. It can sometimes take the world some time to adjust to a new logo, especially when it’s quite a dramatic …
All press is good press, right? Ah, the new Kia logo. Despite being unveiled in 2021, the updated wordmark became the most contentious design topic of …
Sawtooth-based design is sure to turn heads. Kia isn't exactly an automotive brand that you associate with exciting design. We've nothing against its …
