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The KIA logo debacle

The biggest logo story of 2022 has continued this year. When a brand undergoes a rebrand, some feel legibility is a key issue – something that's proved a problem for car manufacturer, Kia. With last year eliciting 30,000 Google searches in a single month for 'KN logo', it seems some folk are pretty confused by the new mark. Read all about it here, including the best response to the situation we've seen.

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    The KIA logo debacle

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      The new Kia logo commits the ultimate design crime

      The new Kia logo commits the ultimate design crime

      (And we have the Google data to prove it.) Every designer knows the importance of brand recognition – and car logos are among the most recognisable in …

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