So much for 'the real thing'. "It's the real thing'.... or is it? For decades, authenticity has been the message at the heart of Coca-Cola's branding. …
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Coca-Cola normally gets its marketing and advertising perfect, but not always. Its new AI-Christmas ad seems way off brand.
Throw out those brand guidelines! Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines …
Few brands could pull off this campaign. Coca-Cola has been breaking all the rules of logo design recently. First it was embracing hand-drawn …
Discover how the Coca-Cola logo has stood the test of time. The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship …
The campaign could be a sign of things to come this summer. When it comes to famous brand sponsorships, Coca-Cola and the Olympics go hand in hand – …
It's giving 'How do you do, fellow kids?' There's a fine line between cool and "How do you do, fellow kids?" – and brands often walk that tightrope in …
The new flavour and branding are utterly bizarre. There was once a time you might have mocked your pals for picking up Coke flavours like Vanilla or …
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