The bold design of the Type 00 has proved us all wrong about the controversial rebrand. Unless you've spent the past week in isolation at a mountain …
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Let's break down the controversial Jaguar rebrand
The day-by-day reaction to one of the most divisive rebrands of the year, from THAT logo to the actual cars (well... concepts anyway).
And you literally can't see out the back. It feels like the branding world has been talking of nothing else since Jaguar's rebrand a couple of weeks …
Even Elon Musk is mocking the new look. Car rebrands are always big news in design circles, particularly when they involve brand new logos. So when …
"All will be revealed" next week. We've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up …
We talk to JKR’s Lee Rolston about the year’s most contentious rebrand. If you didn't hear the news that Jaguar has rebranded when the new identity …
The sports car brand says it's "not afraid to polarise." We've seen a huge amount of new car logos hit the road over the last few years, with everyone …
What's going on the automotive industry this month? It's been an interesting month in the automotive industry. By now you've probably heard about …
