Why we need sonic branding, plus get inspired by some of my favourite sonic branding examples. In a world dominated by visuals, it’s time for brands …
All about sonic branding
Having a visual identity is no longer enough. Brands need to have a sonic identity too. Here's all we know about the world of audio logos.
But are their concerns justified? Instagram announced a new sonic identity for its Reels section yesterday, via a dedicated post showcasing the …
Practical advice for getting started with sonic branding. Adopting a sound-first strategy is more than simply a fad; it's a calculated move that gives …
McDonald's, Old Spice and Corona prove the best branding is multi-sensory. Multi-sensory branding is on the rise because of one simple human truth; …
These iconic sonic logos show us how audio branding is done. The best audio logos and best sound logos can add a whole new dimension to a brand …
JKR crafts 'The Sound of Monastic Divinity’. Beer brand Leffe is pushing the aural boundaries of the beverage industry after unveiling a new sonic …
We talk to Amp CEO Michele Arnese about the world of sonic branding. In our world of streaming, sonic logos are becoming more and more important for …