Jen Weissman

113 Flips | 6 Magazines | 33 Likes | 4 Following | 3 Followers | @cre8tivjen | Keep up with Jen Weissman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jen Weissman”

5 Awesome Examples Of Brands Using Live Video For Marketing

Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers.<p>But what is it that makes …

Marketing

Why It's Probably Time to Outsource Your Marketing

If I'm ever known for anything when I die, it'll probably be the amount of times I've told entrepreneurs that they cannot waste time trying to do everything, and that the best way to grow is to eliminate, delegate, and automate. If you're on board, but don't know where to start, I'd say one of the …

5 Common Branding Mistakes That Could Cost You B2B Sales (And What To Do About Them)

Branding is what speaks to your target audience. It’s what defines your company in the eyes of everyone watching and helps you to grow your company quickly. This is where first impressions are key because 48% of consumers say the best time to get their loyalty is when they’re making their first …

The Flaw in Trump's Branding

<i>Jasmine Montgomery, CEO, Seven Brands</i><p>Launching a new logo can go spectacularly wrong, causing great embarrassment to the brands they represent and great hilarity on social media. Of course, the higher the stakes, the more you’d want your logo to be spoof-proof. So, if you were running for leader of …

7 Steps to Building a Recognized Personal Brand

The concept of building a brand is not new. While we normally think of brands as companies or products, people are brands, too. In fact, you've been cultivating your personal brand since childhood in the form of word-of-mouth reputation and your digital footprint. Today, the stakes are higher than …

How Valuable is a Professional Logo Design?

Learn How Valuable is a Professional Logo Design to your Company? From Startups to Large Organisations, a Professionally Designed Logo is …

Logo Design

What Famous Logos Would Look Like if They Were Affected by the Products They Sell

<i>Has your in-house design team led a successful branding or logo design project? Celebrate their work—enter it into the In-House Design Awards!</i><b></b>A …

Graphic Design

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

How To Find Your Design Superpower

Independent designer Jessica Hische, Dropbox’s Anisha Jain, and Pinterest’s Tiffani Jones Brown share tips for operating at your best.<p>No one designer is the same, and only you can create and maintain the personal conditions that make your unique talents shine. At Designer Fund’s Women in Design: …

The Keywords of Marketing

Sometimes I feel like a broken record. Keywords for SEO, keywords for social media, keywords make the world go round. I’ve talked about the …

Designers: Stop Giving Away Your Work For Free

Pitching free ideas may seem like the cost of doing business nowadays, but there are better ways to land coveted projects.<p>Unpaid pitching: a controversial topic in the creative industry. For some, unpaid pitching is simply part of the business – a necessary evil to win new clients and projects. For …

5 Books to Help Strengthen Your Brand

Every company, entrepreneur, small business, and even individual needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with customers, and essentially help promote, market, and sell, sell, sell.<p>So before you launch …

Are Branding Agencies Still Relevant?

The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann’s Paul Woods.<p>A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. …

45 Experts Share Their Biggest Linkedin Marketing Strategy

Job candidates.<p>Industry experts.<p>The "World's Largest Professional Network."<p>An opportunity to generate leads?<p>When you think of LinkedIn, you may not think about gathering marketing leads. You're more likely to think about looking for a new job or updating your own resume. How would a collection of …

7,000 Broomsticks Make Up This Technicolor-Dream Ceiling

The best part of most nail salons is the reception area, where a wall lined with rows and rows of carefully arranged nail polish beckons you to consider your options. Aruba Blue or Midnight Cami? Watermelon or Splash of Grenadine? Grouped by their likeness, the nail colors ripple out in an ombre of …

Why Can’t All Printers Be This Charming?

Printer companies, take note.<p>I see a briefcase. A film camera. A roll of Bounty. I see pretty much anything but your typical HP printer. And for the first time in decades, I kinda want to buy a printer again.<p>This is Paper, a conceptual printer by designer Ludwig Rensch, highlighted on Designboom. …

5 Things Your Brand Isn’t Doing on LinkedIn (But Should Be)

Unlike a lot of social networks, LinkedIn didn’t start out as the cool kid on the block. Case in point: my dad got an account before me. I remember …

Marketing

How to Find Your Unique Branding Proposition

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Karen Tiber Leland’s book</i> The Brand Mapping Strategy<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>I don’t believe in ruthless competition. I honestly think that if you’re great at what you do (or make, or …

The London Underground’s Iconic Typeface Gets A Redesign

Monotype overhauls Johnston, the official font of the London Underground, for the first time since 1979.<p>There’s no font as synonymous with a single city as Johnston, the official typeface of the London Underground. First commissioned in 1913 from its eponymous creator Edward Johnston to be used in …

7 Important Traits of a Successful Brand - Small Business Trends

Let’s face it. Marketing ain’t easy, is it?<p>If you’re like most entrepreneurs, you’ve probably spent tons of time reading blog posts, watching videos, …

Small Business

The Most Effective Way to Craft a Compelling Message

To make customer sit up and take notice, craft messages that answer the questions uppermost in their minds.<p>Yesterday, I described the kind of marketing messages that customers ignore, mostly because those messages are either trite, meaningless or both. Because the point is to help you become …

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Karen Tiber Leland’s book</i> The Brand Mapping Strategy<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>The goal of the anchor statement is brand clarity. When you can explain what you do in a way that the …

5 Elements Your Website Needs If You Want to Be a Thought Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Karen Tiber Leland’s book</i> The Brand Mapping Strategy<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>The first step to becoming a thought leader is to develop a strong foundation on which you can build your …

9 Tips for Creating an Awesome Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary …

5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. …

AdWords

Your Guide to Creating Popular Content

Quality content marketing is important for everyone – from small businesses and emerging startups to huge corporations and big companies. However, …

The Startup Glossary: Corporate Branding

The<b> corporate branding</b> stage is where startups begin to <b>turn their product(s) into an established brand</b>. Successful startups use this phase to<b> forge</b> …

Marketing

7 Tips for Creating the Perfect Logo for Your Brand

Your brand’s logo is the sort of thing that can have a bigger effect on your business than you first think. The wrong logo can make your brand come off as unprofessional, assuming anyone notices you at all. A good logo will create instant recognition within the minds of your target audience.<p>There …

Graphic Design

5 Reasons Why Facebook Live Is Good News for Introverted Business Owners

When people see me, they can't believe I'm an introvert.<p>Yes, I'm generally enthusiastic about everything in life. But I prefer to spend most of my time doing my work alone. My ideal business times are when I'm alone and sitting with my thoughts.<p>I am a true introvert.<p>So when the waves of marketing …

6 Instagram Tools to Improve Your Marketing

Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right …

Marketing