But the effort is centralizing within stores as well. Today, roughly half of Shake Shacks offer kiosks. The brand said Thursday it’s committed to retrofitting all locations by the end of 2023.
CFO Kate Fogertey said kiosks are Shake Shack’s most profitable channel and produce the highest in-store checks. Units with kiosks also boast better labor utilization rates than those without.
By the end of 2022, about 20–30 existing stores will have added kiosks, leaving 60–70 in line for 2023.
Broadly, Fogertey said, kiosks represent a “really great lever” for Shake Shack to lean on to help streamline labor and address the front-of-house opportunity. She added a good portion of guests prefer them over traditional cashiers when given the choice. In many locations, Shake Shack has five or six kiosks alongside one or two cash registers. “And you see a number of people … instantly go toward the kiosk,” Fogertey said. “If you haven’t used one before, I highly encourage you do.”