Mcdonald's Kiosks
All about McDonald's kiosks and the wide number of influenced variants. McDonalds kiosks are the baseline for everybody else in the restaurant self-order biz
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https://www.investopedia.com/wendy-s-says-sales-could-fall-in-2025-as-fast-food-shows-signs-of-slowing-down-11727104
Wendy’s has issued a similar caution about its sales outlook, echoing the concerns raised by McDonald’s. In its most recent earnings report, Wendy’s revised its 2025 sales forecast downward, now expecting sales to be flat or decline by up to 2% compared to 2024-a notable reduction from its previous projection of 2% to 3% growth146.
Executives cited declining customer traffic, especially among households earning less than $75,000, as well as rising supply and labor costs due to inflation146. CFO Ken Cook specifically noted “broad-based pressure in the quarter,” with the most significant pullback observed during breakfast hours and in March14. Wendy’s also reported that U.S. same-restaurant sales fell by 2.8% in the first quarter, exceeding analysts’ expectations for a decline and marking the first such drop since the height of the pandemic36.
In response to these challenges, Wendy’s plans to emphasize value and innovation through promotions like its upcoming “100 Days of Summer” campaign1. Overall, Wendy’s has joined other fast-food chains in expressing caution about the near-term outlook due to a challenging consumer environment146.https://www.wsj.com/business/hospitality/mcdonalds-mcd-q1-earnings-report-2025-76b4d394-9b782952
For a comprehensive explanation of McDonald’s slowing sales, the best article is the Wall Street Journal’s “McDonald’s U.S. Sales Decline in Shaky Economy” published on May 1, 20251. This article offers a detailed analysis of the factors behind the decline, including:
Economic Uncertainty and Consumer Spending: The article highlights that frequent McDonald’s visitors are cutting back due to concerns about the broader economy. Federal data shows a general slowdown in consumer spending, which is affecting not just McDonald’s but also other fast-food chains like Chipotle, Domino’s, and Starbucks1.
Sales and Revenue Declines: McDonald’s reported a 3% decrease in revenue and a 3.6% drop in U.S. same-store sales for the first quarter of 2025, marking the second consecutive quarter of decline-worse than analysts expected1.
Impact on Different Consumer Segments: The article notes that lower-income and Hispanic consumers are particularly cutting back on spending, while higher-income patrons have remained more consistent in their visits1.
Management’s Response: CEO Chris Kempczinski acknowledged the uncertainty facing consumers but expressed confidence in McDonald’s ability to weather challenging conditions and potentially capture more market share1.Wendy’s will accelerate the deployment of digital kiosks, digital menu boards and drive-thru voice artificial intelligence, President and CEO Kirk Tanner said during an earnings call last week.
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