ADA, Accessibility, Assistive Devices are important considerations across the entire spectrum. Mobile ordering by customers for example. We work with U.S. Access Board and other groups from around the world and here is "the news" as we think.
I was doing some research and came upon this article (link below) about a UK government department which also uses personas. You have to hand it to the folks at Cambridge, it would seem that they’re great marketers!!