Courtney Chuang

9 Added | 1 Magazine | 2 Likes | @courtneychuang3 | Content Marketing Manager @ DocSend

The problem with email tracking (and what you should do instead)

<b>So you know when your prospect opens your email and even whether or not she downloads your attachment. But is that everything you need to know about</b> …

Apps

Create competitive sales battle cards using social proof

<b>The competitive battle card is a staple of most sales teams. And it serves just one purpose: To help sales reps convince prospects to pick you over</b> …

Product Management

What can sales metrics tell you about your content?

by Courtney Chuang<p><b>The most important part of sales content isn’t what you create, it’s how it performs. And that means digging into the data to track</b> …

[Podcast] Creating Adaptable Sales Content with Megan Tonzi, Marketing Director at Monetate

by John-Henry Scherck<p>Achieving sales and marketing alignment means putting the prospect first, and that requires open and honest dialogue.<p>We often …

Content Strategy Case Study: 10,000 Hyper-Targeted Visitors in 3 Weeks

How do you design a content strategy that attracts engineering management at enterprise companies looking for <i>highly</i> technical consultants?<p>What kind …

How to create a sales deck your prospects actually read

by Courtney Chuang<p>When building your next sales deck, keep one thing in mind: Prospects don’t care about your product.<p>It’s often tempting to craft …