Music Marketing cover image

Music Marketing

The simple answer is that music marketing is genuinely defined as how musicians effectively build an audience of fans and build rapport with these fans over time through effective communication. Obviously, with musicians, the ultimate goal is to sell more music, sell more beats, sell more t-shirts and concert tickets. We all can agree on that. But from my experience from observing other musicians with their music marketing efforts, I notice that many musicians fall into the trap of using social media marketing tools for blatant SPAM. I don’t think musicians are intentionally spammy or spammers. But I do believe that musicians play follow the leader and learn music promotion tips from the wrong, misguided information. There is a ton of BS information about music marketing online, and how a musician should promote their music. Ninety per cent of these music marketing tips are rehashed generic tactics that were written by journalists, not active musicians.