Corey Webb

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3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has really come into its own in the last few years. Businesses have begun increasing their content marketing budgets and marketers have are becoming more confident of the deliverables coming from custom content …

The Top 14 Content Marketing Trends of 2014

This story originally appeared on Visual.ly<p>2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14:<p>1. Content marketing is …

Tips for Running an Awesome Holiday Marketing Campaign (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The holiday season is almost here. Along with seasonal snacks (eggnog, anyone?), that means some serious shopping. Yet, just as there are many customers, there’s no shortage of competition for those customers’ limited funds. If only there …

Ten ways location-based marketing can help small business owners

The best time to reach consumers is in the moment. The average consumer sees thousands of advertising messages a day, and in a fast-paced world, the only messages to get through are those that inspire immediate action. Mobile devices are creating exciting new opportunities to reach the right …

Australia's content marketers urged to document strategy to see improved results - CMI

<b>The Content Marketing Institute and Association of Data-driven Marketing and Advertising (ADMA) have released the results of their third annual</b> …

5 Mistakes That Hold Back Your Content Marketing

Content marketing tactics and strategies that used to be awesome may now be obsolete. Successful content marketers must roll with the constantly …

Heineken Is Cannes’ Marketer of the Year

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June.<p>Past honorees …

Debunking The 7 Myths of Marketing In The Enterprise

<b>Editor’s note:</b> <i>Mamoon Hamid is a general partner at The Social+Capital Partnership.</i><p>Over the last few months enterprise giants Oracle and Salesforce have put on shows featuring the likes of Hillary Clinton and Bruno Mars reminding all of us in the enterprise world that marketing matters. While most …

5 Ways to Pull Big Data Into Your Marketing Strategy

This story originally appeared on Salesforce<p>What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets.<p>Big Data is that buzzword that describes the increasing volume of data surrounding every aspect of human life. It refers to the idea that …

Social Media Marketing Strategy Essentials

Everyone knows that social media is an essential part of marketing in the digital era. How exactly to be successful at it has been a minefield of …